Sunday, December 26, 2010

Shirts with collars history; suits are dead
How USA Federal deficit impacting nation’s mood and image

Christmas Eve 2010 at the mall. Thought I was in a futurist science fiction movie. In 1960, men would have been in suits and women would have had their hair and nails done and be in dresses.

I saw T-shirts, shorts, scandals; things people wouldn’t fix cars or clean chimneys in 50 years ago.

Recently looked at neighborhoods – they seem to have gone to seed in the 21st Century.

During my college years, I predicted the USA would become a third world nation. That was 35 years ago. Today third world nations dress better and maintain their homes better than in the USA.

Yes, it is all the president Bushes fault. Look at the Federal deficit chart above. Reagan and the two Bushes decimated the deficit.

This deficit shows on the face of the shoppers and homes. No pride in their country anymore.

Yet intelligent voters replaced the Democratic U.S. House with a Republican majority. Time to go watch Idiocracy again.

Thursday, December 23, 2010

Second time in one year
Phoenix Catholic Healthcare West
St. Joseph Hospital
Bestowed Marketing Sociologist worst PR pracitces

In July, Phoenix's St. Joseph Hospital, part of the Catholic Healthcare (no such word) West organization, mixed the identity of two patients, one who died. For a week they continued the mix up to the family and the media.

Five months later Phoenix Catholic Bishop Thomas Olmsted pulled the hospital's "Catholic" standing after an alleged abortion was performed at the hospital.

The hospital has the same problem it did in July; its Chief Executive Officer Suzanne Pfister can not apologize and apparently has a problem with misandry. For a quarter of a century, St. Joseph's has had NO men in its public relations department.

Here's how the local newspaper reported the dispute between Bishop Olmsted and the hospital, "
The bishop wanted the hospital to give him more oversight of its practices to ensure it complies with Catholic health-care rules; provide education on those rules to medical staff; and acknowledge the bishop was correct in the dispute over what he deemed an abortion."

Sounds like Pfister had a problem meeting with the bishop. A true misandrist?

So, for the second time in a year, Marketing Sociologist points a finger of terrible, deplorable public relations practiced by St. Joseph Hospital in Phoenix.

Tuesday, December 21, 2010

2011: Year corporate America realized
public relations & advertising dead
quits paying $5,000 month to agencies for interns
Rise of DROID

One of mainstream America's leading public relations experts, Tim Dyson of Next Fifteen, today blogged what 2011 will bring. "Those of us in PR will figure out digital comms and we'll be shocked what it means for us."

Please, Mr. Dyson, don't include me in that "us." I've blogged about 21st Century marketing tools for more than two years now. Two years ago I stated "your next computer will be an iPhone" (before Droids). In 2006 and 2007, while traditional agencies were picking up those lucrative $5,000 per month retainer fees (and servicing accounts with interns); I was being thrown out of offices for saying, "You need a YouTube and MySpace presence."

Today there are half-a-billion Facebook users; 200-million registered Twitter accounts with 36-million tweets per day. Half-a-million SmartPhones are activated daily.

Yet PR firms are still sending press releases to non-existent newspapers, unwatched television news and advertising firms are still making a killing charging clients to place them in YELLOW pages!

As I have said for half-a-decade, if you are not using YouTube, wireless apps, NFC (Near Field Communications) and QR codes, your communications plans and company are headed for Hoover's graveyard pages.

Personally, have been involved with computers and the Internet for more than 25 years. As editor of Dairy Magazine, we were delivering news daily into computers in barns over dialup as early as 1984. Ten years later I was involved in MCI delivering Internet to its business customers in the form of MCI One. Before 2000, was designing pages and paying Yahoo $24 per month to maintain my URL - outrageous today. In 2010, became CIW certified - the bell-weather. While University of San Francisco and other schools just started adding social media certificates, CIW is the daddy of them all.

So what's your communication plans for 2011 look like? For years on this blog there has been a "call me" feature. Pick up the phone, Google is paying for long distance.

Saturday, December 18, 2010

21st Century marketing tools
Yahoo's Delicious, blog radio, websites dead in 2010
If U aren't using QR Codes & Apps, you're ancient history

This past week Yahoo announced it was ending or selling Delicious, depending upon who you lsitened to. Ke$ha had the #1 tune the first week of 2010, she ended the year with another #1 tune (in November) from her second CD in a year. You didn't know who she was in June, 2009. Don't let your business suffer from myopia.

At the end of 2010, Facebook reigns supreme, followed by Twitter. Those companies that wouldn't listen to me four years ago when I told them they needed a YouTube and MySpace presence are now looking for "SEO" (Search Engine Optimization) on their websites - at least for the ones still in business.


WAKE UP
!!! We are on the eve of the 21st Century's second year of the second decade. It isn't 1998 anymore. Bring your management thinking into line with what year it is.


Your blog, website, blog radio, Delicious account, podcasts, Yahoo groups are all dead. Mostly dead for 10 years now.


There are half-a-billion people on Facebook. Half-a-million SmartPhones, iPhones and iPads are activated daily in the USA. WAKE UP!!

If you aren't using QR codes and Apps, your business will soon be ancient history. Google says videos are 60 percent more popular in search results than text.

More than two years ago I said your next computer would be an iPhone. Today I add or SmartPhone. Welcome to 2011.


Don't let your business become a Yahoo group, blog or website -all pretty much dead.

http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=10,0,0,0">http://www.msnbc.msn.com/id/32545640" />http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash">

Visit msnbc.com for http://www.msnbc.msn.com">breaking news, http://www.msnbc.msn.com/id/3032507" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">world news, and http://www.msnbc.msn.com/id/3032072" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">news about the economy

Tuesday, December 14, 2010

Half-million SmartPhone activations per day
In USA alone
Why you need apps and QR codes

Today, 500,000 SmartPhones and iPhonex are activated daily in the USA. Your firm - as I said two years ago - NEEDS to be using apps and QR codes.

The day of communication via press releases died long before the public relations agencies realized it. Today your communication tools better be sharpened with 21st Century marketing tools for you to attack customers.

You apps can not be just static web pages, either. They must use "pull," not "push," marketing. As this is written, Disney is doing fantastic things with its Tron movie. Get this interactive when doing your apps..

Monday, November 8, 2010

Did you follow Marketing Sociologist's gold advice?
You have 150% of your initial investment if you did
In only 3 months! That's 200% per year


Did you heed Marketing Sociologist's advice on August 12, 2010 to buy gold? If you did, your initial investment has grown 50 percent - in three months.

Think of what Marketing Sociologist can do for your business. Why are you waiting to make contact?

If you annualize that it equates to a 200% return on your investment. Yet the money you have in your 401k or bank account MAY be getting you one percent.

By the way, gold hit $1,400 US dollars today for the first EVAH..

Sunday, October 31, 2010

Armand Hammer on creating your own luck


"...chance is not entirely a matter of chance. If you work hard and concentrate on your prolem and pay attention to any possilbe solution, you can make your own luck to a large extent." - Armand Hammer

Wednesday, October 27, 2010

Taylor Swift Speak Now to top Billboard charts
first week November 2010
Highest selling CD of decade

It has been a long time since any CD shipped a million units its first week. Hannah Montana Forever did worse than I thought. It didn't even chart in the top 10. As I said a month ago, Miley Cyrus, as yesterday as Hilary Duff. That was the same post I said Swift would be #1 out of the box, but I never imagined 1-million units. Hooray for Swift.

Seems like only a year ago I blasphemously wrote Swift was more popular than Miley Cyrus. It was a year ago!

Monday, October 25, 2010

I've Been Everywhere Man
Except Fairbanks, Alaska (Joe Walsh tribute)





Was doing research on the song "I've Been Everywhere (Man)." Have heard it since a youth. It started in Australia with Lucky Starr, I found out. Do a YouTube search.

Ironically, I've been to many of the places in the song. Call it a fortunate life. I've listed the places I've been in red.

First verse

Reno, Chicago, Fargo, Minnesota, Buffalo, Toronto, Winslow, Sarasota, Wichita, Tulsa, Ottawa, Oklahoma, Tampa, Panama, Mattawa, La Paloma, Bangor, Baltimore, Salvador, Amarillo, Tocopilla, Barranquilla and Padilla.

Second verse

Boston, Charleston, Dayton, Louisiana, Washington, Houston, Kingston, Texarkana, Monterey, Ferriday, Santa Fe, Tallapoosa, Glen Rock, Black Rock, Little Rock, Oskaloosa, Tennessee, Hennessey, Chicopee, Spirit Lake, Grand Lake, Devils Lake and Crater Lake.

Third verse

Louisville, Nashville, Knoxville, Ombabika, Schefferville, Jacksonville, Waterville, Costa Rica, Pittsfield, Springfield, Bakersfield, Shreveport, Hackensack, Cadillac, Fond du Lac, Davenport, Idaho, Jellico, Argentina, Diamantina, Pasadena and Catalina.

Fourth verse

Pittsburgh, Parkersburg, Gravelbourg, Colorado, Ellensburg, Rexburg, Vicksburg, El Dorado, Larimore, Atmore, Haverstraw, Chattanooga, Chaska, Nebraska, Alaska, Opelika, Baraboo, Waterloo, Kalamazoo, Kansas City, Sioux City, Cedar City and Dodge City.

Wednesday, September 29, 2010

What 21st Century marketing tools can tell you
From Twitter:
Do Kelly Osbourne and Brandi Cyrus
Live next to each other?

At 7 p.m., Sept. 29, 2010, Kelly Osbourne tweeted: There is a rainbow out side my house and it's soooo beautiful!!!! http://plixi.com/p/47873531

At the same time, Brandi Cyrus, daughter of Billy Ray and half-sister (non-biological, but it's a long story) to Miley, tweeted: There's currently a double rainbowwww in my backyard!

There's also the possibility they live near Nick Cannon and Mariah Carey:
did anyone else in la see the double rainbow today? Very amazing : )

Derek Hough
There was even a "double rainbow".. Ha ha !! What died it mean , it's so beautiful ;) ha!!!

Potty mouth Tweeter David Cook
Holy hell! There's a double rainbow in LA!

Don't know who she is, but her Twitter picture looks fine, Double Rainbow!!! It's so vivid!!! http://yfrog.com/jvbo8ioj

Ryan Seacrest and Ellen DeGeneres did not mention it, so it can't be real - or they are not Brandi and Kelly's neighbors.

Monday, September 27, 2010

Did you make $500 per minute today?
Marketing Sociologist did
Defeating the nation’s fourth largest county
Using marketing facts, figures



Today I leveraged the nation’s second largest county for $40,000 in eight minutes. The County Assessor wanted $50,000 per year more for property tax than homes are selling for in my Sonoran desert oasis (today was the first time in known history Los Angeles was hotter).

No one in my neighborhood is fighting this assessment. I’ve been the only one. Marketing Sociologists take action.

The County fielded five tax-paid staff members with reams of information, including a computer data base. They were no match for Marketing Sociologist’s quarter page of facts and data prepared through research.

The County Assessor’s office said there had not been a sale in the area for more than two years and had to go to a home a mile-and-a-half away.

Marketing Sociologist presented five neighboring properties sold in 2009 and three in 2010 – all from the County Assessor’s data base!

That’s the difference between those who are satisfied to just do their jobs and Marketing Sociologists who know in the 21st Century you need to not just be exceptional, but head and shoulders above the competition.

It doesn’t take that much time, either. If I spent a half hour preparing my research for this fight, I’d be surprised. I would say 15 minutes at the top. That’s all it takes: 15 minutes more between winning and being a chump. Don’t you think it’s time you invest those extra 15 minutes in every project you undertake?

Lastly, property tax is $100 per $1,000 assessed, so I save $4,000 per year, or $500 per minute! That’s how you use facts and figures to make your case.

Monday, September 13, 2010

Public Relations Society of America Code of Ethics
one decade old

Do you know any PR practitioners utilizing it?

Preamble

Public Relations Society of America Member Code of Ethics 2000

  • Professional Values
  • Principles of Conduct
  • Commitment and Compliance

This Code applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual examples of misconduct. More will be added as experience with the Code occurs.

The Public Relations Society of America (PRSA) is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.

The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of America. Each of us sets an example for each other - as well as other professionals - by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct.

Emphasis on enforcement of the Code has been eliminated. But, the PRSA Board of Directors retains the right to bar from membership or expel from the Society any individual who has been or is sanctioned by a government agency or convicted in a court of law of an action that is in violation of this Code.

Ethical practice is the most important obligation of a PRSA member. We view the Member Code of Ethics as a model for other professions, organizations, and professionals.

PRSA Member Statement of Professional Values

This statement presents the core values of PRSA members and, more broadly, of the public relations profession. These values provide the foundation for the Member Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.

ADVOCACY

We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.

HONESTY

We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

EXPERTISE

We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.

INDEPENDENCE

We provide objective counsel to those we represent. We are accountable for our actions.

LOYALTY

We are faithful to those we represent, while honoring our obligation to serve the public interest.

FAIRNESS

We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.

PRSA Code Provisions

FREE FLOW OF INFORMATION

Core Principle Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.

Intent:

To maintain the integrity of relationships with the media, government officials, and the public.

To aid informed decision-making.

Guidelines:

A member shall:

Preserve the integrity of the process of communication.

Be honest and accurate in all communications.

Act promptly to correct erroneous communications for which the practitioner is responsible.

Preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal, legal, and infrequent.

Examples of Improper Conduct Under this Provision:

A member representing a ski manufacturer gives a pair of expensive racing skis to a sports magazine columnist, to influence the columnist to write favorable articles about the product.

A member entertains a government official beyond legal limits and/or in violation of government reporting requirements.


COMPETITION

Core Principle Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.

Intent:

To promote respect and fair competition among public relations professionals.

To serve the public interest by providing the widest choice of practitioner options.

Guidelines:

A member shall:

Follow ethical hiring practices designed to respect free and open competition without deliberately undermining a competitor.

Preserve intellectual property rights in the marketplace.

Examples of Improper Conduct Under This Provision:

A member employed by a "client organization" shares helpful information with a counseling firm that is competing with others for the organization's business.

A member spreads malicious and unfounded rumors about a competitor in order to alienate the competitor's clients and employees in a ploy to recruit people and business.


DISCLOSURE OF INFORMATION

Core Principle Open communication fosters informed decision making in a democratic society.

Intent:

To build trust with the public by revealing all information needed for responsible decision making.

Guidelines:

A member shall:

Be honest and accurate in all communications.

Act promptly to correct erroneous communications for which the member is responsible.

Investigate the truthfulness and accuracy of information released on behalf of those represented.

Reveal the sponsors for causes and interests represented.

Disclose financial interest (such as stock ownership) in a client's organization.

Avoid deceptive practices.

Examples of Improper Conduct Under this Provision:

Front groups: A member implements "grass roots" campaigns or letter-writing campaigns to legislators on behalf of undisclosed interest groups.

Lying by omission: A practitioner for a corporation knowingly fails to release financial information, giving a misleading impression of the corporation's performance.

A member discovers inaccurate information disseminated via a website or media kit and does not correct the information.

A member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in "grass roots" campaigns.


SAFEGUARDING CONFIDENCES

Core Principle Client trust requires appropriate protection of confidential and private information.

Intent:

To protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information.

Guidelines:

A member shall: Safeguard the confidences and privacy rights of present, former, and prospective clients and employees.

Protect privileged, confidential, or insider information gained from a client or organization.

Immediately advise an appropriate authority if a member discovers that confidential information is being divulged by an employee of a client company or organization.

Examples of Improper Conduct Under This Provision:

A member changes jobs, takes confidential information, and uses that information in the new position to the detriment of the former employer.

A member intentionally leaks proprietary information to the detriment of some other party.


CONFLICTS OF INTEREST

Core Principle Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics.

Intent:

To earn trust and mutual respect with clients or employers.

To build trust with the public by avoiding or ending situations that put one's personal or professional interests in conflict with society's interests.

Guidelines:

A member shall:

Act in the best interests of the client or employer, even subordinating the member's personal interests.

Avoid actions and circumstances that may appear to compromise good business judgment or create a conflict between personal and professional interests.

Disclose promptly any existing or potential conflict of interest to affected clients or organizations.

Encourage clients and customers to determine if a conflict exists after notifying all affected parties.

Examples of Improper Conduct Under This Provision:

The member fails to disclose that he or she has a strong financial interest in a client's chief competitor.

The member represents a "competitor company" or a "conflicting interest" without informing a prospective client.


ENHANCING THE PROFESSION

Core Principle Public relations professionals work constantly to strengthen the public's trust in the profession.

Intent:

To build respect and credibility with the public for the profession of public relations.

To improve, adapt and expand professional practices.

Guidelines:

A member shall: Acknowledge that there is an obligation to protect and enhance the profession.

Keep informed and educated about practices in the profession to ensure ethical conduct.

Actively pursue personal professional development.

Decline representation of clients or organizations that urge or require actions contrary to this Code.

Accurately define what public relations activities can accomplish.

Counsel subordinates in proper ethical decision making.

Require that subordinates adhere to the ethical requirements of the Code.

Report ethical violations, whether committed by PRSA members or not, to the appropriate authority.

Examples of Improper Conduct Under This Provision:

A PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary.

A member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership.