Taylor Swift Facebooks to second ACM
Entertainer of the Year

For weeks before the April 1, 2012 Academy of Country Music awards, Taylor Swift used Facebook; pimping her cat to help her win Entertainer of the Year. Nearly half-a-dozen photos of the cat voting. Then, the evening of the awards, she sent a video of her on the red carpet and instructed those reading the 21st Century marketing tactic to text their vote for the award.

How's your marketing program? Still using SEO (search engine optimization) and press releases? This is the 21st Century's teen years. Don't be left behind.