Are you crippling your sales people?
Bad 21st Century marketing practices
If you've read Steve Jobs' biography, you know he was
exacting in detail. The question is, are you enlisting Jobs' quality for your
company's "social media" effort or are you utilizing what were public
relations or advertising firms in 2010?
Champions are what make or break a company. If you're
utilizing those former communications firms, your top sales people, the top 20 percent
of your sales staff - the champions, have probably abandoned ship. The rest are
going down with the Titanic.
Being on Twitter or Facebook is not the total of 21st
Century marketing. What if your target audience is not in this arena?
Does your "social media" team know how to program
in HTML? Do they know YouTube is the second largest search engine in the world?
Are they aware of how to data mine on Twitter?
Do they know how to utilize Instagram and Pinterest for
commercial purposes? Can they deliver Pinterest analytics as well as YouTube,
Google and Facebook analytics?
Are you putting QR codes on all your printed material? Where
do the links lead to? Is your agency charging you to use outside vendors for
creating QR codes? You could do it yourself for nothing.
Are you using NFC (near field communications)?
Most communicators are not equipped like marketing
sociologists to look at historical impacts to your marketing program. How many
of your communication team are discussing how gas prices and interest rates are
impacting the business? Are they addressing the issue that every century it's
been a nation, the U.S.A. has been in a major war during its teen years? How
would that impact your business?
It's your business. If you want the qualities Steve Jobs
demanded, you're using a marketing sociologist. If you're gullible, you're
using one of those "social media experts" who are telling you followers are "ROI" (return on
investment) and were a public relations or advertising firm in 2010.
Take action. Hit the call us free button now.
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