Mainstream media still catching up with Marketing Sociologist Billboard & Reuters report: Online video sites embrace live concert streams

Both Reuters and Billboard are reporting, Online outlets have begun dabbling in hosting live video streams of music concerts. YouTube has done so with U2, Alicia Keys and, most recently, with performances by the Dave Matthews Band, Norah Jones and other acts at this year's Bonnaroo festival. MTV has aired live performances by such acts as the Gorillaz, Honor Society and Just Kait. Vevo, which featured a live stream in May of a concert by the National, just completed a live webcast of the FIFA World Cup Kick-Off Celebration Concert on Thursday (June 10) in South Africa. And live video sites like Ustream, Justin.tv, Livestream and Big Live have formed to make a real business out of hosting live streams.

Check what Marketing Sociologist has blogged about for more than a year now and has been a leading edge proponent for a decade or more here, here and here.