Being more effective with Twitter marketing

When you have a MESSAGE you want the whole world to see on Twitter, don't begin the tweet with something like this, @PhoenixRichard. That message would only go to me. Start with a word or three and then do the @ Twitter member's name. That way it is visible to the whole Twitterverse.

There's millions and millions there. I found out last night tracking the American Music Awards. If you want to increase your awareness, make sure you're putting Twitter near the top of your marketing strategies.