Monday, April 2, 2012
Taylor Swift Facebooks to second ACM
Entertainer of the Year
For weeks before the April 1, 2012 Academy of Country Music awards, Taylor Swift used Facebook; pimping her cat to help her win Entertainer of the Year. Nearly half-a-dozen photos of the cat voting. Then, the evening of the awards, she sent a video of her on the red carpet and instructed those reading the 21st Century marketing tactic to text their vote for the award.