Sunday, December 26, 2010

Shirts with collars history; suits are dead
How USA Federal deficit impacting nation’s mood and image

Christmas Eve 2010 at the mall. Thought I was in a futurist science fiction movie. In 1960, men would have been in suits and women would have had their hair and nails done and be in dresses.

I saw T-shirts, shorts, scandals; things people wouldn’t fix cars or clean chimneys in 50 years ago.

Recently looked at neighborhoods – they seem to have gone to seed in the 21st Century.

During my college years, I predicted the USA would become a third world nation. That was 35 years ago. Today third world nations dress better and maintain their homes better than in the USA.

Yes, it is all the president Bushes fault. Look at the Federal deficit chart above. Reagan and the two Bushes decimated the deficit.

This deficit shows on the face of the shoppers and homes. No pride in their country anymore.

Yet intelligent voters replaced the Democratic U.S. House with a Republican majority. Time to go watch Idiocracy again.

Thursday, December 23, 2010

Second time in one year
Phoenix Catholic Healthcare West
St. Joseph Hospital
Bestowed Marketing Sociologist worst PR pracitces

In July, Phoenix's St. Joseph Hospital, part of the Catholic Healthcare (no such word) West organization, mixed the identity of two patients, one who died. For a week they continued the mix up to the family and the media.

Five months later Phoenix Catholic Bishop Thomas Olmsted pulled the hospital's "Catholic" standing after an alleged abortion was performed at the hospital.

The hospital has the same problem it did in July; its Chief Executive Officer Suzanne Pfister can not apologize and apparently has a problem with misandry. For a quarter of a century, St. Joseph's has had NO men in its public relations department.

Here's how the local newspaper reported the dispute between Bishop Olmsted and the hospital, "
The bishop wanted the hospital to give him more oversight of its practices to ensure it complies with Catholic health-care rules; provide education on those rules to medical staff; and acknowledge the bishop was correct in the dispute over what he deemed an abortion."

Sounds like Pfister had a problem meeting with the bishop. A true misandrist?

So, for the second time in a year, Marketing Sociologist points a finger of terrible, deplorable public relations practiced by St. Joseph Hospital in Phoenix.

Tuesday, December 21, 2010

2011: Year corporate America realized
public relations & advertising dead
quits paying $5,000 month to agencies for interns
Rise of DROID

One of mainstream America's leading public relations experts, Tim Dyson of Next Fifteen, today blogged what 2011 will bring. "Those of us in PR will figure out digital comms and we'll be shocked what it means for us."

Please, Mr. Dyson, don't include me in that "us." I've blogged about 21st Century marketing tools for more than two years now. Two years ago I stated "your next computer will be an iPhone" (before Droids). In 2006 and 2007, while traditional agencies were picking up those lucrative $5,000 per month retainer fees (and servicing accounts with interns); I was being thrown out of offices for saying, "You need a YouTube and MySpace presence."

Today there are half-a-billion Facebook users; 200-million registered Twitter accounts with 36-million tweets per day. Half-a-million SmartPhones are activated daily.

Yet PR firms are still sending press releases to non-existent newspapers, unwatched television news and advertising firms are still making a killing charging clients to place them in YELLOW pages!

As I have said for half-a-decade, if you are not using YouTube, wireless apps, NFC (Near Field Communications) and QR codes, your communications plans and company are headed for Hoover's graveyard pages.

Personally, have been involved with computers and the Internet for more than 25 years. As editor of Dairy Magazine, we were delivering news daily into computers in barns over dialup as early as 1984. Ten years later I was involved in MCI delivering Internet to its business customers in the form of MCI One. Before 2000, was designing pages and paying Yahoo $24 per month to maintain my URL - outrageous today. In 2010, became CIW certified - the bell-weather. While University of San Francisco and other schools just started adding social media certificates, CIW is the daddy of them all.

So what's your communication plans for 2011 look like? For years on this blog there has been a "call me" feature. Pick up the phone, Google is paying for long distance.

Saturday, December 18, 2010

21st Century marketing tools
Yahoo's Delicious, blog radio, websites dead in 2010
If U aren't using QR Codes & Apps, you're ancient history

This past week Yahoo announced it was ending or selling Delicious, depending upon who you lsitened to. Ke$ha had the #1 tune the first week of 2010, she ended the year with another #1 tune (in November) from her second CD in a year. You didn't know who she was in June, 2009. Don't let your business suffer from myopia.

At the end of 2010, Facebook reigns supreme, followed by Twitter. Those companies that wouldn't listen to me four years ago when I told them they needed a YouTube and MySpace presence are now looking for "SEO" (Search Engine Optimization) on their websites - at least for the ones still in business.

!!! We are on the eve of the 21st Century's second year of the second decade. It isn't 1998 anymore. Bring your management thinking into line with what year it is.

Your blog, website, blog radio, Delicious account, podcasts, Yahoo groups are all dead. Mostly dead for 10 years now.

There are half-a-billion people on Facebook. Half-a-million SmartPhones, iPhones and iPads are activated daily in the USA. WAKE UP!!

If you aren't using QR codes and Apps, your business will soon be ancient history. Google says videos are 60 percent more popular in search results than text.

More than two years ago I said your next computer would be an iPhone. Today I add or SmartPhone. Welcome to 2011.

Don't let your business become a Yahoo group, blog or website -all pretty much dead.,0,0,0">" />">

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Tuesday, December 14, 2010

Half-million SmartPhone activations per day
In USA alone
Why you need apps and QR codes

Today, 500,000 SmartPhones and iPhonex are activated daily in the USA. Your firm - as I said two years ago - NEEDS to be using apps and QR codes.

The day of communication via press releases died long before the public relations agencies realized it. Today your communication tools better be sharpened with 21st Century marketing tools for you to attack customers.

You apps can not be just static web pages, either. They must use "pull," not "push," marketing. As this is written, Disney is doing fantastic things with its Tron movie. Get this interactive when doing your apps..