Tuesday, October 14, 2014

Predicting Ebola trend six months before hipsters
Become a Marketing Sociologist
Be ahead of the curve



May of 2014 a businessperson came to me in the gym (everyone wants free digital marketing advice when I’m in the gym). He asked how he could be current on his “social” media.

Told him to start talking about Ebola. That was going to be the next trend. “That’s a disease in Africa. It has no impact on my customers,” he said.

Fast forward to six months later. There’s still war in the Middle East, including Israel and whoever that nation is fighting today. The stock market has plunged, but the only thing traditional media is dealing with is Ebola.

At the middle of October, Associated Press reported, “SAN FRANCISCO — Facebook CEO Mark Zuckerberg and his wife Priscilla Chan are giving $25 million to the CDC Foundation to help fight the Ebola epidemic.”

Hockey legend Mark Gretzky has been credited with the quote, “You skate to where the puck is going to be, not where it is.”

That’s why Marketing Sociologists tend to be ahead of the curve. Recommending Ebola six months before it is popular; knowing that around 2016 or 2017 brain waves will be what tech “wearables” are in 2015. It will be brain waves, not a mouse or keyboard that will move your devices whether that be computer, mobile, an auto, your home appliances.

The U.S.A. has become a third world nation. Every politician talks about the abysmal quality of education in this nation. Those who can’t cut it in Japan or China colleges come to the U.S.A. to get their degrees.

Don’t get caught up in the common denominator. Take your business, and intelligence, to the next level. Become a Marketing Sociologist. Be ahead of the curve.

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