Friday, June 8, 2012

Community group marketing today
only wants to use
20th Century communications tools


Got kicked off a non-profit community group's marketing committee this month. The reason I was kicked off was that I refused to provide an email address. I told them to tweet me. They don't use tweet. They had to schedule meetings via email.

They didn't get my obstinance about refusing to provide an email address. Here was a non-profit group responsible for marketing in the teen years of the 21st Century to a city of 3-million. The other committee members did not use Twitter, so instead of updating their marketing skills, I was kicked off the committee.

How are they going to market to a 21st Century audience when they're still only communicating through 20th Century emails?

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