Is Disney handling of Rick Ross departure
Rick Ross lost $200-million dollars on the movie "John Carter." Ross took a risk - something not popular in corporate USA today - why we are being beaten by companies in China, India and why Japan took market share in electronics, auto and other fields in the 1980s. Ross is no longer in his plush position due to that risk.
Corporate USA forgot what risk is - like the first Apple computer. Who knew if there was a market for a home computer? Today, most valuable company in the world. Apple took a risk. IBM didn't. Where do they rank today?
This past 10 days, Avengers broke every record for income in its worldwide release - Star Wars, Harry Potter all bowed to the Avengers movie. Avengers brought in two-thirds of a billion dollars in its first 10 days.
This was a movie Ross was involved in. How involved, hopefully others will comment. I don't know.
So if I were the president of a company and you said, "Let me blow $200-million on one film and I'll bring you three times that on another." I'd say, "Go for it." That is three-to-one return on my loss.