Saturday, January 22, 2011

Difference between push and pull marketing
21st Century marketing tools

Here's the difference between push and pull marketing.

Went to Dillard's today. Strolled around, looked at the merchandise. A polite clerk said
may I help you? No. Went on shopping and purchased.

Right next door was an auto sales tent event. Walked in. Can I have your name?

I'd just like to look around.

I'll get a salesperson for you to look around.

I just wanted to look around.

You can't do that without a salesperson.

Okay, goodbye.

A lost sale - and it probably would have been a sale. Pull marketing wins over push.

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