Difference between push and pull marketing
21st Century marketing tools
Went to Dillard's today. Strolled around, looked at the merchandise. A polite clerk said may I help you? No. Went on shopping and purchased.
Right next door was an auto sales tent event. Walked in. Can I have your name?
I'd just like to look around.
I'll get a salesperson for you to look around.
I just wanted to look around.
You can't do that without a salesperson.
A lost sale - and it probably would have been a sale. Pull marketing wins over push.