This is marketing
”Disney announces iPad applications”
(Reuters) – Walt Disney Co on Thursday said it will offer applications from all of its businesses on Apple Inc's new iPad electronic tablet, offering popular TV shows, video games and interactive books.
Disney unveiled its applications two days before the iPad goes on sale. It said one new application will extend its ABC.com's full episode player onto the iPad, enabling iPad users to watch ad-supported episodes from 20 popular ABC series through a wi-fi connection.
The application will also allow iPad users to purchase downloads of episodes via the iTunes store.