Locals and tourists in the Israeli town of Kiryat Yam have been flocking to the coast in hopes of glimpsing a creature that most people believe only exist in fairy tales.
An alleged, said to resemble a cross between a fish and a young girl, only appears at sunset. It performs a few tricks for onlookers before disappearing for the night.
One of the first people to see the mermaid, Shlomo Cohen, said, "I was with friends when suddenly we saw a woman laying on the sand in a weird way. At first I thought she was just another sunbather, but when we approached she jumped into the water and disappeared. We were all in shock because we saw she had a tail."
The sightings apparently began several months ago.
$1 million reward
Of course, if the mermaid does not exist -- perhaps it is a hoax, an optical illusion, or a simple misperception of a known animal -- then the town's reward money will remain safe and unclaimed, while the economy benefits from the influx of tourists vying to get a photo that will leave them set for life.