Monday, June 1, 2009

SECOND DECADE manifesto
illiteracy report verified

Why it is called Marketing Sociology instead of just marketing or sociology. On May 18, I coined the phrase SECOND DECADE for the impact today’s toddlers will have on society in this century’s second decade (duh).

“A marketing prediction – the SECOND DECADE generation will be one of our nation’s most illiterate generations ever.”

How about this from an unknown press release, "We've known that television exposure during infancy is associated with language delays and attentional problems, but so far it has remained unclear why," said lead researcher Dimitri Christakis, director of the Center for Child Health, Behavior and Development at Seattle Children's Research Institute and professor of pediatrics at the University of Washington School of Medicine.

“The American Academy of Pediatrics discourages television watching
before the age of 2, a time when critical development, such as language acquisition occurs.

“To figure out the TV-language link, Christakis and his colleagues rounded up 329 2-month to 4-year-old children and their parents. The kids wore digital devices on random days each month for up to two years that recorded everything they heard or said for 12 to 16 hours. The researchers didn't determine whether the adults and kids were actively watching the television or if it was just on in the background. "

I stick by my prediction the highest rate of illiteracy - worldwide - will be seen in this century’s second decade.

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