Saturday, March 14, 2009

Is the world listening to marketing sociology?

For about a year I have expounded on making billboards better. When you approach, your phone chirps an audio message. As you pass, you get a text message to reinforce the message, most likely a coupon.


Today this article in the Arizona Republic: “Glitzy billboards, digital JumboTrons and marketing messages that pop up on shoppers' Bluetooth-enabled devices are a few of the interactive advertising hallmarks deployed at Glendale's Westgate City Center.


“Westgate is a testing ground for such multimedia techniques before they are put into regular use across the country.”


Funny how they used my metropolitan area to develop this. Somebody’s listening to advice dispensed here. Yet, it is nothing without your feedback. Please leave comments and ideas.

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