Marketing Sociologist

13 degrees warmer today than beginning of 21st Century's second decade global warming?

2012-01-01T16:14:00.007-07:00

On the first day of the 21st Century's second decade, I blogged about what a fine day it was and it was nearly 70 degrees.

Two years later it is 83. Can you say global warming? Sure you can.

2011 New Year's Eve Fiesta Bowl Parade Phoenix Sonoran Desert Arizona

2011-12-31T17:18:00.001-07:00

Occupy Phoenix New Year's Eve 2011 In 75 degree weather at noon

2011-12-31T12:51:00.010-07:00

President Barack Obama's job plan This should be good for a laugh Republicans don't have a plan either No recovery before 2017

2011-08-27T20:04:00.004-07:00

Until the U.S.A. adopts a closed border plan, don't expect any economic recovery to work - from either party.

China closed its doors for centuries. Now the world's economic power. U.S.A. needs to copy. No goods or immigrants from other countries. Try that for two decades and see how powerful the U.S.A. will be.

Get out of Afghanistan, Korea, Japan, Libya, Pakistan, Iraq and stick to securing our own commerce and borders.

No iPhones, computers, guitars made in other countries - even Mexico or Canada. All car parts made here. We welcome Toyota, Mercedes, Honda and other companies that want to build plants here. Unless things are made in U.S.A., they can not come into the country. Foreign companies can only remove 10 percent of profits made in U.S.A. from our nation.

How to have a healthy economy.

College degree waste of money most millionaires / billionaires without college degree

2011-04-29T22:52:00.004-07:00

Bill Gates - billionaire
Oprah - billionaire
Joe Jonas - millionaire
Charlie Sheen - millionaire
Paris Hilton - millionaire
Miley Cyrus - almost billionaire
Mick Jagger - millionaire

What do all these rich people have in common? No college degree.

Getting a college degree and making a lot of money is smoke and mirrors. It is a gamut run by college marketing departments - most living off taxpayer dollars. Meaning the people telling you you're going to be rich with a college degree are not wealthy themselves.

My siblings, including myself, all have masters degrees or higher. Not a one of us has earned anywhere close to six figures in one year.

Don't be tempted by the college marketers. Save your $.

Night I knocked Charlie Sheen on his ass

2011-04-16T15:23:00.006-07:00

True story.

Guitarist Slash played Scottsdale's Cajun House April 14, 1997 and October 31, 1997. Was up front at both shows.

At the Halloween show, there was a guy next to me in a Slash stove pipe hat with a Slash wig. Slash looked at us, pointing the index finger of each hand at us and said, "You guys were here last time." Looked at the guy. Yup, he was up front at the April show.

Near the last third of the show a guy with long blond hair and a bandana tried to push me out of the way at the front of the stage. I thought he was just another Halloween partier dressed as Axl Rose (Slash's former Guns N' Roses bandmate). I pushed him aside and he fell backwards on a short guy about 5'2" or 5'5". That short guy fell on his butt.

Five minutes later the short guy, wearing a Seinfeld looking ruffles pirate shirt, was up on stage behind Slash waving his arms. Turns out the Axl Rose guy was Bret Michaels and the short guy was Charlie Sheen. Both were in Phoenix filming No Code of Conduct.

Still carry a scar on my right eyelid where Slash tossed a cigarette at the April show and it hit me. Wonder if Sheen has a scar on his ass from the fall?

Worst public relations ever: Arizona on verge of losing Fiesta Bowl Former Intel chief said would never locate now

2011-03-30T08:57:00.008-07:00

One of Arizona's biggest leaders has been fired from the Fiesta Bowl. The Bowl's CEO John Junker was recently fired for alleged misappropriation of Bowl funds. This is a man who influenced politicians at every level throughout the state. He influenced decisions made for every citizen in the state.

Arizona now faces the prospect of losing the annual Bowl Championship Series event that generates $140-million to the state's economy.

Arizona also has the highest state budget deficit per capita of any state in the nation.

Also this week, former Intel CEO Craig Barrett said if Intel was looking to locate in Arizona today as it did decades ago, it would pass due to Arizona's poor quality of education today.

Arizona definitely has a public relations problem. The problem stems from the fact that corporations and public relations firms hire nothing but interns in their early 20s. Here's two examples, here and here. It is an indication those in charge in Arizona don't value public relations, or 21st Century marketing tools, if they put inexperienced people in crucial rolls.

60 percent of your Internet message needs to be visual

2011-03-24T18:11:00.003-07:00

You Twitter all the time; yet nothing. Maybe you’re missing several key elements in your Twitter marketing mix. Today we look at the visual aspect. You’re doing the hashtags, the @ to people, but want to improve.

If you’re going to utilize both Facebook and Twitter as your primary 21st Century marketing tools palette, you’re going to have to think visual. That means adding photos and videos to your “social media” campaign.

There are many tools to add photos. Facebook just upload. Twitter, there’s Twitpics, Twitpix, Plixi and this could probably go on all day. You get the picture.

Yet the greatest power is video. I recommend EVERYONE have a YouTube account. I’ve been recommending YouTube since 2006. At that time, every major magazine turned down articles I had written about how to use YouTube and what could be found on it. Today YouTube’s all you read about. Those same magazines are turning down QR Code stories now.

Once your videos are uploaded to YouTube, share links. Shorten the links with shortening engines like TinyUrl, Bit.li, etc.

For more information, contact me.

Personalities drive your followers How to get more Twitter followers

2011-03-23T10:13:00.002-07:00

Want to get more Twitter (and probably Facebook) followers? I know, what an idiotic question. Of course you do.

Charlie Sheen broke the Guinness Book of records getting 1-million Twitter followers in 20 hours. How long have you been on Twitter and how many followers do you have?

So here’s a simple secret. Start following personalities and see how many people follow you.

Here’s the brilliance of it. You don’t need to write one Tweet. Just follow celebrities. Radio announcers and television newscasters are included in this personality following. Sports and NASCAR personalities too.
Another secret is retweet the celebrity’s messages. Do an @celebrity’sTwitterName – but remember the rule, put at least one character before the @ sign.

Once you follow, an effective way to manage it is lists. See blog on lists. You could do engines like HootSuite or Twitdeck, but I prefer to operate within Twitter. It’s all there – searches, etc., if you know how to use it. You can create a television news list, music celebrity list, sports figures list. Makes it all easier to manage.

If you’d like more information, contact me.

Deja Vu Oil washing up on Gulf coast

2011-03-22T19:43:00.003-07:00

Visit msnbc.com for breaking news, world news, and news about the economy

Twitter’s deep and dark secret A huge Twitter mistake you are probably making

2011-03-21T07:11:00.003-07:00

One of the biggest mistake even the wizened Twitter –er makes is starting their post with an @ sign to reach someone. If I’m following you, I’m never going to see that.

More than likely there’s only two groups that will see it. People who ACTUALLY click on your profile (don’t kid yourself, you’re not Justin Bieber – people aren’t actually clicking on your profile); and the person you sent it to when he or she clicks on the @mentions button on Twitter.

So if you want your message to be seen by the greater Twitter population, you put a letter, number or character and a space before you put the @ sign. That simple. If you only want to contact that person without the world seeing it, direct message them. They need to be following you to direct message. If you want to DM them, Tweet with nothing in front @famousperson follow me so I can DM you, please. You can also email them. I know, what is email.

If you’d like more information, contact me.

Twitter: it’s a numbers game

2011-03-17T07:38:00.004-07:00

Some people actually communicate via Twitter. I used to, but the people I interact with seem to have given up on this form of communications.

Seems Twitter has become about numbers, not communications. It’s no longer like texting your friends. It has become I follow 2,000 people and have 1,800 following me.

I tried this tactic for one client. Got lots of followers pitching SEO (Search Engine Optimization) who a year ago were advertising or public relations firms; plus people selling their book or insurance, as followers. Went to the bathroom and had 500 Tweets when I returned. How is someone going to respond to 100 Tweets per minute? There are meetings to go to and other work. You can’t be on Twitter 24/7.

Have been asking questions via Twitter for years. Two years ago people would respond. You would think following 2,000 with nearly the same amount following you, you’d get an answer – zip.

In late 2010, Twitter migrated to what the Internet was in 1994 – purely an electronic billboard. Yes, I blame the advertising and public relations people who discovered Twitter last year. These are the same people who must let you know where they are via Four Square and are now migrating to Quora since it is getting press. Same reason SXSW (used to be South by Southwest) is now a geek fest when it used to be a musical event. The advertising and public relations people, now SEO experts after a year in the field, discovered SXSW this year.

Yet you cannot overlook Twitter in your marketing mix. It sells CDs for Selena Gomez, Mitchel Musso and other Disney stars. It draws television viewers for Hellcats and other shows. It gets noticed by that television news personality you’re trying to get a story from.

For more information, click the “call me” link on this page.

Using lists Getting the most out of Twitter

2011-03-15T06:32:00.002-07:00

A major Twitter secret is lists. If you’re not using lists, you’re missing a whole variety of experiences to Twitter.

Lists allow you to follow customers and friends without wading through the chaff of useless messages if you’re following thousands of people.

One of my secrets is to know everything the competition is doing with secured lists. By clicking the lock, the person you’re following cannot see you’re following them. You read their Tweets – they generally don’t know about keeping trade secrets – and know what they’re up to.

One such list I used for a client, I discovered the competition was deploying QR codes as I had developed for that client. When I created a paper.li daily Internet journal for the client, the competition Tweeted asking how to do it, as they had about the QR codes.

Secured lists also keep your prospects and employees private from your competition if they’ve read this post and are following you.

For more information, click the “call me” link on this page.

How social media impacts your SEO Google page ranking

2011-03-14T07:08:00.004-07:00

In late January or early February, depending upon who you talk to, Google – the 30 ton gorilla of Internet search engines – changed its algorithms to catch up with social media (21st Century marketing tools) impact on the world.

It was also to fight content farms – the practice of creating multiple websites pointing back to your landing page, or home website.

If you are a company and not actively, and I mean actively, involved with Twitter, Facebook and YouTube, you’re going to lose SEO (Search Engine Optimization, or ranking on Google).

You need to be active on Twitter. Your organization needs to develop Facebook content to get people to like you. More on this in future posts. If you can’t wait for the information, click the call me link on this page.

While almost all public relations and advertising agencies adopted social media divisions in the past year, I’ve been a Marketing Sociologist since 2005, utilizing the latest in 21st Century marketing tools; delivering Internet content since 1984.

Words of a millionaire: I had it. I lost it. Now let's make it back.

2011-03-06T10:28:00.006-07:00

Ira Lavin was one of Phoenix, Arizona's mid-to-late 20th Century millionaires. He at one time or another had owned most of the radio stations in Central Arizona.

Sitting next to him at a charity affair in the '80s, I said, "Ira, tell me about the time you lost your first million." My non-profit association boss, of one of the nation's largest non-profits, was appalled and yelled at me for asking such a question.

One thing I learned early in life, millionaires love to talk about the first million they lost. As Charlie Sheen has recently noted, "winners." Every millionaire is a winner. They take risks and that's why they lose that first million, only to make it back in spades. Look at Donald Trump's or Ted Turner's history. Risk takers.

Ironically, every person living in a trailer park has the dream of being a millionaire. Their plan includes winning the lottery, going to the bar, watching all the latest television shows.

Yet when you talk to the millionaires, here's what they say: "I Think when I work fourteen hour days, seven days a week, I get lucky," Armand Hammer. "Twelve-hour workdays were anything but uncommon and many stretched to fourteen or more," J. Paul Getty.

I can tell alot about people. Those who have read this blog in the past are not millionaires. My phone is attached to this website. I have not heard from anyone. It is a free call. Winners would click it. Are you a winner or a "troll"?

Worst public relations ever: Arizona soon to have nation's highest tax rate

2011-02-05T11:33:00.004-07:00

This past week the Tax Foundation released a report that Arizona is third in sales tax of all USA states. Yet when you mine the data, Arizona will be #1 before the end of 2011.

Tennessee ranked #1 with 9.44 percent. Yet like Texas and Nevada, there is no personal income tax in Tennessee. There is in Arizona. So Arizonans are taxed more.

California's 9.08 percent is higher than Arizona's 9.01. A disclaimer at the bottom of Tax Foundation's chart says California's state sales tax is scheduled to drop 1 percentage point on July 1, 2011.

That means Arizona will have the nation's highest tax rate when you include personal income and sales tax as of July 1.

Last year Arizona voters overwhelming approved a one-cent tax increase. They approve almost every government bond, and school override, tax put before them.

Difference between push and pull marketing 21st Century marketing tools

2011-01-22T15:24:00.003-07:00

Here's the difference between push and pull marketing.

Went to Dillard's today. Strolled around, looked at the merchandise. A polite clerk said may I help you? No. Went on shopping and purchased.

Right next door was an auto sales tent event. Walked in. Can I have your name?

I'd just like to look around.

I'll get a salesperson for you to look around.

I just wanted to look around.

You can't do that without a salesperson.

Okay, goodbye.

A lost sale - and it probably would have been a sale. Pull marketing wins over push.

While traditional news focused on Tucson killings Hundreds died worldwide in floods and riots

2011-01-16T11:46:00.002-07:00

While the USA media again went on a frenzy with the Tucson shootings, here's what you missed. In Brazil, more than 517 people died in flooding.

It is said 2010 was the worst year on record for natural disasters; 2011 already has a great start. Is 2012 the end? Besides Brazil, heavily populated Australia lost 10 with 90 missing in flooding occurring while all you could get was the Tucson killings on traditional new media.

In Tunisia, the president left amid riots where 35 or more were killed.

Instead of trains connecting Phoenix to Los Angeles City fathers go for broke with light rail

2011-01-15T13:33:00.004-07:00

Imagine the commerce Phoenix could have if there was a train that traveled 200 MPH between Phoenix and Los Angeles; Los Angeles in two hours.

Yet two years ago the City of Phoenix opened 20 miles of light rail connecting Phoenix to Mesa, and that takes about 90 minutes. The City of Phoenix spent $1.4-billion on those 20 miles.

Currently, there is no train that connects Phoenix to any city – other than the light rail to Mesa.

When you look at cities like Riverside, California, a warehouse hub, you see many, many jobs created by the rail line connections. Metrolink and Coaster have benefited Southern California.

Phoenix has experienced no job growth with its 20 miles of light rail. What an idea! Now Phoenix city fathers are raising water rates substantially for the third or more times since the light rail was opened to cover budget deficits.

It could also be US Airways calls Phoenix home. That would be limited, small-minded thinking if political leaders were afraid to offend a local corporation to bring more business to an area. Even US Airways would benefit with a high speed train between Phoenix and Los Angeles.

With brain trusts like this, you wonder why Arizona has more than a billion dollars in state operating budget deficit?

Okay, I was wrong Maybe shootings good for Arizona economy Obama, Katie Couric, Brian Williams, even Oprah? Filling up hotel rooms

2011-01-10T19:25:00.008-07:00

Visit msnbc.com for breaking news, world news, and news about the economy

I'll admit I was wrong. Saturday's Tucson shooting has been a boon for Arizona's tourism industry.

The state celebrates the BCS college bowl tonight and had two bowl games just passed. We are preparing for spring baseball training, the Phoenix Open, Barrett-Jackson and other auto collector car auctions, the P F Chang Rock and Roll Marathon. Hotel rooms, normally $99 per night in the summer heat, go for $300 or more during the desert's high season. With all this commotion, it means hotel rooms will probably be higher than ever. Food servers will be getting unheard-of tips..

Yet I fear for the state's long term financial health. Businesses considering creating permanent jobs in the state may have second thoughts after all this.

Arizona: Worst public relations ever Congressional shooter delivers fatal bullet to Arizona economy

2011-01-08T16:15:00.007-07:00

Visit msnbc.com for breaking news, world news, and news about the economy

The state where Oklahoma federal building bomber Timothy McVeigh was arrested, where the Miranda Act stemmed from has added another notch on its wild west image today as a Tucson gunman put a fatal bullet in the state’s economy when he shot U.S. Congresswoman Gabrielle Giffords.

Media has identified the suspected Giffords shooter as Jared Loughner.

Two years ago I termed Arizona’s economy the 21st Century Dust Bowl. Today’s shooting puts the death knell on Arizona’s economy. Highest in job losses of any state since 2008, highest percent of budget deficit per resident in the nation, highest home foreclosures of any state and highest in savings and banks takeover.

In the past year, Governor Jan Brewer stammered during her only debate for office, a Phoenix hospital mixed the identities of a traffic fatality, SB 1070 immigration bill passed, is looking at eliminating the U.S. Constitution’s 14th Amendment and local media ignored a traffic fatality that killed comedian Robert Shimmel.

Its history of violence goes back even before the 1960s when Charles Schmid made the cover of Life Magazine .

Someone carried a gun – which are legal to carry or conceal in the state – to a President Barack Obama rally. The state’s largest university snubbed Obama by denying him an honorary degree when he spoke there.

Where will all this bad public relations for Arizona end? It seems never-ending for those who call the state home.

How modern is your communication plan? Floppy disk in a mobile app, QR code world?

2011-01-02T11:16:00.006-07:00

In the spring of 2010, a suburban community college in Phoenix didn't want to hear my suggestion of mobile apps for SmartPhones and iPhones. They wanted television advertising.

I asked why, since the head of sales at Arizona's largest television station told me you'd never reach her 15-years old daughter with television advertising. The community college's answer was they had done television (and print, which they continue today) advertising since 1995. I asked how they tracked results. They didn't. Really? Your tax dollars at work.

So my question is, still using a floppy drive on your computer? Buying software that requires you to download from a floppy drive? Is your communications plan for 2011 a floppy disk or a mobile app strategy?

Again, click the icon and call for a free review of your 2011 marketing strategy.
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After this was written, Apple reported the sale of 10-billion apps in 15 days from the Apple apps store.

Your 2011 marketing plan; Does it include mobile apps, Facebook and Twitter Or are you partying like 1999: Press releases?

2011-01-01T11:41:00.003-07:00

This time four years ago I was being thrown out of offices for telling prospective clients they needed a MySpace and YouTube presence. Most of those firms are in Hoovers.com graveyard section. I'm still reading on Linkedin questions, where do I send my press releases.

In March, 2009, I said Your next computer will be an iPhone (today more than likely an Android or Windows mobile).

There are half-a-million Android and iPhones activated daily in the USA. It is estimated there will be seven trillion texts sent in 2011. There are 4.2-billion mobile subscribers with 1,667 messages per user (where I read that did not say month or year. I'm assuming per month).

There are a quarter of a billion Facebook users in North America. Reportedly 150 billion new to Facebook between March and November, 2010 (worldwide).

You need to look on the horizon. I know people who have been on Twitter longer than me. I'm entering my third year - how about your company? How long has it been using Facebook and Twitter? Still sending out press releases?

As stated, four years ago I was suggesting MySpace. In 2007, it was (reportedly) the top visited website. In 2010, the top site was Facebook. Facebook has killed blogs, websites, blog radio and almost every other media. Where you sending those press releases? You're worried about SEO (search engine optimization) to your web page? You should have been worried about that in the 21st Century's first decade.

Today is the start of the second year of the 21st Century's second decade. Your employees are on Facebook all day on their SmartPhones. More than 80 percent of your employees have SmartPhones and are using them - constantly. Yet your marketing plan is still focused on your website, SEO and press releases?

In June, 2010, I was on a blog talk radio station - I stated I no longer have a website. Today, Facebook fan pages have replaced websites. There are more than 200-million Facebook fan pages, so I read.

Let's discuss your 2011 marketing plan. Click on the call me icon on this page - it's a free call.

Is Barack Obama throwing USA into economic calamity? Highest gas prices in 2010 for any Christmas

2011-01-01T11:11:00.005-07:00

In June, 2010, I stated, Barack Obama isn't doing much to stem oil prices. Prognosticators are calling for oil to exceed $100 per barrel in July. If this happens, it will throw the nation - during the 21st Century depression - further into jeopardy. Less than two years before the 2012 election, it looks more and more like President Obama will fulfill my April, 2009 prophecy of one term president.

What the USA needs is to immediately leave the Middle East - Afghanistan and Iraq. Protect its borders and create an isolationist policy. Substantially raise tariffs on non-USA products, including beef and agricultural products. Devalue the dollar - again.

As President Bill Clinton had on his desk, It's the economy, stupid. If Obama doesn't focus on the economy, immediately, it could ruin the USA as fighting in Afghanistan ruined the USSR.

Shirts with collars history; suits are dead How USA Federal deficit impacting nation’s mood and image

2010-12-26T08:45:00.001-07:00

Christmas Eve 2010 at the mall. Thought I was in a futurist science fiction movie. In 1960, men would have been in suits and women would have had their hair and nails done and be in dresses.

I saw T-shirts, shorts, scandals; things people wouldn’t fix cars or clean chimneys in 50 years ago.

Recently looked at neighborhoods – they seem to have gone to seed in the 21st Century.

During my college years, I predicted the USA would become a third world nation. That was 35 years ago. Today third world nations dress better and maintain their homes better than in the USA.

Yes, it is all the president Bushes fault. Look at the Federal deficit chart above. Reagan and the two Bushes decimated the deficit.

This deficit shows on the face of the shoppers and homes. No pride in their country anymore.

Yet intelligent voters replaced the Democratic U.S. House with a Republican majority. Time to go watch Idiocracy again.

Second time in one year Phoenix Catholic Healthcare West St. Joseph HospitalBestowed Marketing Sociologist worst PR pracitces

2010-12-23T06:56:00.003-07:00

In July, Phoenix's St. Joseph Hospital, part of the Catholic Healthcare (no such word) West organization, mixed the identity of two patients, one who died. For a week they continued the mix up to the family and the media.

Five months later Phoenix Catholic Bishop Thomas Olmsted pulled the hospital's "Catholic" standing after an alleged abortion was performed at the hospital.

The hospital has the same problem it did in July; its Chief Executive Officer Suzanne Pfister can not apologize and apparently has a problem with misandry. For a quarter of a century, St. Joseph's has had NO men in its public relations department.

Here's how the local newspaper reported the dispute between Bishop Olmsted and the hospital, "The bishop wanted the hospital to give him more oversight of its practices to ensure it complies with Catholic health-care rules; provide education on those rules to medical staff; and acknowledge the bishop was correct in the dispute over what he deemed an abortion."

Sounds like Pfister had a problem meeting with the bishop. A true misandrist?

So, for the second time in a year, Marketing Sociologist points a finger of terrible, deplorable public relations practiced by St. Joseph Hospital in Phoenix.

2011: Year corporate America realized public relations & advertising dead quits paying $5,000 month to agencies for interns Rise of DROID

2010-12-21T19:42:00.007-07:00

One of mainstream America's leading public relations experts, Tim Dyson of Next Fifteen, today blogged what 2011 will bring. "Those of us in PR will figure out digital comms and we'll be shocked what it means for us."

Please, Mr. Dyson, don't include me in that "us." I've blogged about 21st Century marketing tools for more than two years now. Two years ago I stated "your next computer will be an iPhone" (before Droids). In 2006 and 2007, while traditional agencies were picking up those lucrative $5,000 per month retainer fees (and servicing accounts with interns); I was being thrown out of offices for saying, "You need a YouTube and MySpace presence."

Today there are half-a-billion Facebook users; 200-million registered Twitter accounts with 36-million tweets per day. Half-a-million SmartPhones are activated daily.

Yet PR firms are still sending press releases to non-existent newspapers, unwatched television news and advertising firms are still making a killing charging clients to place them in YELLOW pages!

As I have said for half-a-decade, if you are not using YouTube, wireless apps, NFC (Near Field Communications) and QR codes, your communications plans and company are headed for Hoover's graveyard pages.

Personally, have been involved with computers and the Internet for more than 25 years. As editor of Dairy Magazine, we were delivering news daily into computers in barns over dialup as early as 1984. Ten years later I was involved in MCI delivering Internet to its business customers in the form of MCI One. Before 2000, was designing pages and paying Yahoo $24 per month to maintain my URL - outrageous today. In 2010, became CIW certified - the bell-weather. While University of San Francisco and other schools just started adding social media certificates, CIW is the daddy of them all.

So what's your communication plans for 2011 look like? For years on this blog there has been a "call me" feature. Pick up the phone, Google is paying for long distance.

21st Century marketing tools Yahoo's Delicious, blog radio, websites dead in 2010 If U aren't using QR Codes & Apps, you're ancient history

2010-12-18T11:49:00.015-07:00

This past week Yahoo announced it was ending or selling Delicious, depending upon who you lsitened to. Ke$ha had the #1 tune the first week of 2010, she ended the year with another #1 tune (in November) from her second CD in a year. You didn't know who she was in June, 2009. Don't let your business suffer from myopia.

At the end of 2010, Facebook reigns supreme, followed by Twitter. Those companies that wouldn't listen to me four years ago when I told them they needed a YouTube and MySpace presence are now looking for "SEO" (Search Engine Optimization) on their websites - at least for the ones still in business.

WAKE UP!!! We are on the eve of the 21st Century's second year of the second decade. It isn't 1998 anymore. Bring your management thinking into line with what year it is.

Your blog, website, blog radio, Delicious account, podcasts, Yahoo groups are all dead. Mostly dead for 10 years now.

There are half-a-billion people on Facebook. Half-a-million SmartPhones, iPhones and iPads are activated daily in the USA. WAKE UP!!

If you aren't using QR codes and Apps, your business will soon be ancient history. Google says videos are 60 percent more popular in search results than text.

More than two years ago I said your next computer would be an iPhone. Today I add or SmartPhone. Welcome to 2011.

Don't let your business become a Yahoo group, blog or website -all pretty much dead.

http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=10,0,0,0">http://www.msnbc.msn.com/id/32545640" />http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash">

Visit msnbc.com for http://www.msnbc.msn.com">breaking news, http://www.msnbc.msn.com/id/3032507" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">world news, and http://www.msnbc.msn.com/id/3032072" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">news about the economy

Half-million SmartPhone activations per day In USA alone Why you need apps and QR codes

2010-12-14T21:47:00.004-07:00

Today, 500,000 SmartPhones and iPhonex are activated daily in the USA. Your firm - as I said two years ago - NEEDS to be using apps and QR codes.

The day of communication via press releases died long before the public relations agencies realized it. Today your communication tools better be sharpened with 21st Century marketing tools for you to attack customers.

You apps can not be just static web pages, either. They must use "pull," not "push," marketing. As this is written, Disney is doing fantastic things with its Tron movie. Get this interactive when doing your apps..

Did you follow Marketing Sociologist's gold advice? You have 150% of your initial investment if you did In only 3 months! That's 200% per year

2010-11-08T18:38:00.006-07:00

Did you heed Marketing Sociologist's advice on August 12, 2010 to buy gold? If you did, your initial investment has grown 50 percent - in three months.

Think of what Marketing Sociologist can do for your business. Why are you waiting to make contact?

If you annualize that it equates to a 200% return on your investment. Yet the money you have in your 401k or bank account MAY be getting you one percent.

By the way, gold hit $1,400 US dollars today for the first EVAH..

Armand Hammer on creating your own luck

2010-10-31T07:05:00.003-07:00

"...chance is not entirely a matter of chance. If you work hard and concentrate on your prolem and pay attention to any possilbe solution, you can make your own luck to a large extent." - Armand Hammer

Taylor Swift Speak Now to top Billboard charts first week November 2010 Highest selling CD of decade

2010-10-27T15:44:00.005-07:00

It has been a long time since any CD shipped a million units its first week. Hannah Montana Forever did worse than I thought. It didn't even chart in the top 10. As I said a month ago, Miley Cyrus, as yesterday as Hilary Duff. That was the same post I said Swift would be #1 out of the box, but I never imagined 1-million units. Hooray for Swift.

Seems like only a year ago I blasphemously wrote Swift was more popular than Miley Cyrus. It was a year ago!

I've Been Everywhere Man Except Fairbanks, Alaska (Joe Walsh tribute)

2010-10-25T21:15:00.003-07:00

Was doing research on the song "I've Been Everywhere (Man)." Have heard it since a youth. It started in Australia with Lucky Starr, I found out. Do a YouTube search.

Ironically, I've been to many of the places in the song. Call it a fortunate life. I've listed the places I've been in red.

First verse

Reno, Chicago, Fargo, Minnesota, Buffalo, Toronto, Winslow, Sarasota, Wichita, Tulsa, Ottawa, Oklahoma, Tampa, Panama, Mattawa, La Paloma, Bangor, Baltimore, Salvador, Amarillo, Tocopilla, Barranquilla and Padilla.

Second verse

Boston, Charleston, Dayton, Louisiana, Washington, Houston, Kingston, Texarkana, Monterey, Ferriday, Santa Fe, Tallapoosa, Glen Rock, Black Rock, Little Rock, Oskaloosa, Tennessee, Hennessey, Chicopee, Spirit Lake, Grand Lake, Devils Lake and Crater Lake.

Third verse

Louisville, Nashville, Knoxville, Ombabika, Schefferville, Jacksonville, Waterville, Costa Rica, Pittsfield, Springfield, Bakersfield, Shreveport, Hackensack, Cadillac, Fond du Lac, Davenport, Idaho, Jellico, Argentina, Diamantina, Pasadena and Catalina.

Fourth verse

Pittsburgh, Parkersburg, Gravelbourg, Colorado, Ellensburg, Rexburg, Vicksburg, El Dorado, Larimore, Atmore, Haverstraw, Chattanooga, Chaska, Nebraska, Alaska, Opelika, Baraboo, Waterloo, Kalamazoo, Kansas City, Sioux City, Cedar City and Dodge City.

What 21st Century marketing tools can tell you From Twitter: Do Kelly Osbourne and Brandi Cyrus Live next to each other?

2010-09-29T20:11:00.006-07:00

At 7 p.m., Sept. 29, 2010, Kelly Osbourne tweeted: MissKellyO There is a rainbow out side my house and it's soooo beautiful!!!! http://plixi.com/p/47873531

At the same time, Brandi Cyrus, daughter of Billy Ray and half-sister (non-biological, but it's a long story) to Miley, tweeted: theBrandiCyrus There's currently a double rainbowwww in my backyard!

There's also the possibility they live near Nick Cannon and Mariah Carey:

MariahCarey did anyone else in la see the double rainbow today? Very amazing : )

Derek Hough OfficialDHough

There was even a "double rainbow".. Ha ha !! What died it mean , it's so beautiful ;) ha!!!

Potty mouth Tweeter David Cook thedavidcook

Holy hell! There's a double rainbow in LA!

Don't know who she is, but her Twitter picture looks fine, TheAndreaLowell Double Rainbow!!! It's so vivid!!! http://yfrog.com/jvbo8ioj

Ryan Seacrest and Ellen DeGeneres did not mention it, so it can't be real - or they are not Brandi and Kelly's neighbors.

Did you make $500 per minute today? Marketing Sociologist did Defeating the nation’s fourth largest county Using marketing facts, figures

2010-09-27T17:16:00.003-07:00

Today I leveraged the nation’s second largest county for $40,000 in eight minutes. The County Assessor wanted $50,000 per year more for property tax than homes are selling for in my Sonoran desert oasis (today was the first time in known history Los Angeles was hotter).

No one in my neighborhood is fighting this assessment. I’ve been the only one. Marketing Sociologists take action.

The County fielded five tax-paid staff members with reams of information, including a computer data base. They were no match for Marketing Sociologist’s quarter page of facts and data prepared through research.

The County Assessor’s office said there had not been a sale in the area for more than two years and had to go to a home a mile-and-a-half away.

Marketing Sociologist presented five neighboring properties sold in 2009 and three in 2010 – all from the County Assessor’s data base!

That’s the difference between those who are satisfied to just do their jobs and Marketing Sociologists who know in the 21st Century you need to not just be exceptional, but head and shoulders above the competition.

It doesn’t take that much time, either. If I spent a half hour preparing my research for this fight, I’d be surprised. I would say 15 minutes at the top. That’s all it takes: 15 minutes more between winning and being a chump. Don’t you think it’s time you invest those extra 15 minutes in every project you undertake?

Lastly, property tax is $100 per $1,000 assessed, so I save $4,000 per year, or $500 per minute! That’s how you use facts and figures to make your case.

Public Relations Society of America Code of Ethics one decade old Do you know any PR practitioners utilizing it?

2010-09-13T13:34:00.004-07:00

Preamble

Public Relations Society of America Member Code of Ethics 2000

Professional Values
Principles of Conduct
Commitment and Compliance

This Code applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual examples of misconduct. More will be added as experience with the Code occurs.

The Public Relations Society of America (PRSA) is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.

The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of America. Each of us sets an example for each other - as well as other professionals - by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct.

Emphasis on enforcement of the Code has been eliminated. But, the PRSA Board of Directors retains the right to bar from membership or expel from the Society any individual who has been or is sanctioned by a government agency or convicted in a court of law of an action that is in violation of this Code.

Ethical practice is the most important obligation of a PRSA member. We view the Member Code of Ethics as a model for other professions, organizations, and professionals.

PRSA Member Statement of Professional Values

This statement presents the core values of PRSA members and, more broadly, of the public relations profession. These values provide the foundation for the Member Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.

ADVOCACY

We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.

HONESTY

We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

EXPERTISE

We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.

INDEPENDENCE

We provide objective counsel to those we represent. We are accountable for our actions.

LOYALTY

We are faithful to those we represent, while honoring our obligation to serve the public interest.

FAIRNESS

We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.

PRSA Code Provisions

FREE FLOW OF INFORMATION

Core Principle Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.

Intent:

To maintain the integrity of relationships with the media, government officials, and the public.

To aid informed decision-making.

Guidelines:

A member shall:

Preserve the integrity of the process of communication.

Be honest and accurate in all communications.

Act promptly to correct erroneous communications for which the practitioner is responsible.

Preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal, legal, and infrequent.

Examples of Improper Conduct Under this Provision:

A member representing a ski manufacturer gives a pair of expensive racing skis to a sports magazine columnist, to influence the columnist to write favorable articles about the product.

A member entertains a government official beyond legal limits and/or in violation of government reporting requirements.

COMPETITION

Core Principle Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.

Intent:

To promote respect and fair competition among public relations professionals.

To serve the public interest by providing the widest choice of practitioner options.

Guidelines:

A member shall:

Follow ethical hiring practices designed to respect free and open competition without deliberately undermining a competitor.

Preserve intellectual property rights in the marketplace.

Examples of Improper Conduct Under This Provision:

A member employed by a "client organization" shares helpful information with a counseling firm that is competing with others for the organization's business.

A member spreads malicious and unfounded rumors about a competitor in order to alienate the competitor's clients and employees in a ploy to recruit people and business.

DISCLOSURE OF INFORMATION

Core Principle Open communication fosters informed decision making in a democratic society.

Intent:

To build trust with the public by revealing all information needed for responsible decision making.

Guidelines:

A member shall:

Be honest and accurate in all communications.

Act promptly to correct erroneous communications for which the member is responsible.

Investigate the truthfulness and accuracy of information released on behalf of those represented.

Reveal the sponsors for causes and interests represented.

Disclose financial interest (such as stock ownership) in a client's organization.

Avoid deceptive practices.

Examples of Improper Conduct Under this Provision:

Front groups: A member implements "grass roots" campaigns or letter-writing campaigns to legislators on behalf of undisclosed interest groups.

Lying by omission: A practitioner for a corporation knowingly fails to release financial information, giving a misleading impression of the corporation's performance.

A member discovers inaccurate information disseminated via a website or media kit and does not correct the information.

A member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in "grass roots" campaigns.

SAFEGUARDING CONFIDENCES

Core Principle Client trust requires appropriate protection of confidential and private information.

Intent:

To protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information.

Guidelines:

A member shall: Safeguard the confidences and privacy rights of present, former, and prospective clients and employees.

Protect privileged, confidential, or insider information gained from a client or organization.

Immediately advise an appropriate authority if a member discovers that confidential information is being divulged by an employee of a client company or organization.

Examples of Improper Conduct Under This Provision:

A member changes jobs, takes confidential information, and uses that information in the new position to the detriment of the former employer.

A member intentionally leaks proprietary information to the detriment of some other party.

CONFLICTS OF INTEREST

Core Principle Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics.

Intent:

To earn trust and mutual respect with clients or employers.

To build trust with the public by avoiding or ending situations that put one's personal or professional interests in conflict with society's interests.

Guidelines:

A member shall:

Act in the best interests of the client or employer, even subordinating the member's personal interests.

Avoid actions and circumstances that may appear to compromise good business judgment or create a conflict between personal and professional interests.

Disclose promptly any existing or potential conflict of interest to affected clients or organizations.

Encourage clients and customers to determine if a conflict exists after notifying all affected parties.

Examples of Improper Conduct Under This Provision:

The member fails to disclose that he or she has a strong financial interest in a client's chief competitor.

The member represents a "competitor company" or a "conflicting interest" without informing a prospective client.

ENHANCING THE PROFESSION

Core Principle Public relations professionals work constantly to strengthen the public's trust in the profession.

Intent:

To build respect and credibility with the public for the profession of public relations.

To improve, adapt and expand professional practices.

Guidelines:

A member shall: Acknowledge that there is an obligation to protect and enhance the profession.

Keep informed and educated about practices in the profession to ensure ethical conduct.

Actively pursue personal professional development.

Decline representation of clients or organizations that urge or require actions contrary to this Code.

Accurately define what public relations activities can accomplish.

Counsel subordinates in proper ethical decision making.

Require that subordinates adhere to the ethical requirements of the Code.

Report ethical violations, whether committed by PRSA members or not, to the appropriate authority.

Examples of Improper Conduct Under This Provision:

A PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary.

A member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership.

Music for my friends in Colorado and Texas

2010-09-08T19:29:00.002-07:00

Marketing Sociologist calls on the nation to join in a national day of prayer for jobs Sunday, Sept. 26, 2010

2010-09-04T23:13:00.003-07:00

Economists won’t admit it, but our nation is in a 21st Century depression. We have been since November of 2007.

I’m calling on religious leaders and citizens of the USA to start a movement. A national day of prayer for jobs, Sunday, Sept. 26, 2010.

Pass it on. Let’s look beyond the government to solve our problems. Let’s take it into our own hands by putting them together and praying to your God.

Hopefully religious leaders will join in and deliver sermons on your holy day about jobs. Christians can start with St. Joseph the worker.

Praying hands from StickerGiant.com

Chicago man launches Hillary for president Shot heard around the world? Palin vs. Clinton 2012?

2010-09-04T17:26:00.002-07:00

Why mainstream media is dead Cancer survivor Robert Schimmel Killed in car wreck near his Arizona home Local media missed it for a week

2010-09-04T13:26:00.013-07:00

Robert Schimmel called Arizona his home for more than a decade. Aug. 26, 2010 he was involved in an auto accident. A week later, Sept. 3, 2010, Schimmel succumbed to his injuries.

On Aug. 29, I Tweeted, anyone have an update on Robert Schimmel? No one responded.

Here was a comedic voice for his generation. He survived cancer and heart disease and was ignored in his death. Shame on you, world. Shame on mainstream media. Here's the Arizona Republic Sept. 4 version of the story, Schimmel was a passenger Thursday in a car driven by his 19-year-old daughter Aliyah. This newspaper, which is as big a disgrace to Arizona as a governor who says heads are lost in the desert, can't even get the story accurate. We in Arizona have come to expect this of this pitiful excuse for a newspaper - the largest in the state, too.

This from Schimmel's (intern-infested) hometown newspaper. It didn't cover the story until he died; and then screwed it up royally. Television media still reads its news from the Republic, so none have covered Schimmel's dilemma for the past week. No radio spoke about it. You wonder why mainstream media is dead - here's why!

R.I.P. Mr. Schimmel and thank you for the smiles your brought to millions.
---------------------------------------------------------
Addendum - Turns out the mistake was on the part of the Associated Press and the hometown paper was too lazy to check its facts or run an original story. They ran with the AP inaccuracies. There's one word for that - LAME.

2nd addendum - this blog was posted at 1:30 p.m. At 3:30 p.m., Republic changed its story to a local writer, Derek Quizon - an INTERN! Here's from his story, again inaccurate, The accident occurred on the 101 freeway in Scottsdale last Thursday, according to DPS spokesman Bart Graves.

Arizona governor suffers Depends senior moment During debate

2010-09-03T10:34:00.002-07:00

After watching the video of the Sept. 1, 2010 Arizona governor debate, it is apparent temporary Governor Jan Brewer did not stumble. She was having a senior moment. Most over 55 have experienced it. Where the bowels unexpectedly empty. For all those who appear in the future on Phoenix' PBS station, I recommend you ask what chair the temporary governor sat in and avoid it. Let's hope she was wearing Depends.

Jonas Brothers and Hanson Both in Phoenix Sept. 14, 2010 That's a jam I'd like to see

2010-09-03T09:10:00.003-07:00

Once again: Arizona - worst public relations ever

2010-09-02T23:33:00.002-07:00

Review of President Barack Obama's August 31, 2010 speech

2010-08-31T17:09:00.002-07:00

True a year ago, true today.

Google Voice Mainstream media only year Behind Marketing Sociologist Media should discover QR codes in 2012

2010-08-29T16:35:00.007-07:00

Check this wonderful story by ABC News. Realize Marketing Sociologist has been blogging about Google Voice for the past year. Have been using Yahoo IM to webcam with others for about four years. Haven't heard from you about boosting your profits. Why?

Worst public relations ever: Arizona pulls scab on immigration issue Governor pays $100,000 to publicize issue

2010-08-27T19:09:00.004-07:00

Full disclosure - I reside - for the time being - in Arizona. Have since dirt was invented.

Just as the dust was settling on Arizona's bad public image building, with its governor initially ignoring public sentiment - public relations is listening to your audience, not just shoveling soot on them - she decided she needed the public spotlight again to beat her Democratic challenger in November.

Today Gov. Jan Brewer ignited the national flames again by condemning a U.S. State Department report to the United Nations. Once again, like many times in the past few months, she has been one of the top stories on Yahoo news for all the wrong reasons.

This governor, whose highest academic credentials include a high school diploma, has done every wrong thing in the public relations playbook. Now she's paying a local public relations firm $100,000 to pull the scab off the immigration bill issue that has already cost the state millions in lost tourism dollars. Just as national attention was focusing on Senator John McCain's election to his fifth term (He turns 74 on Sunday) as well as Vice President Dan Quayle's son being elected to U.S. Congress with no political experience and barely a year's residence in the state - following in John McCain's footsteps. This is exactly what McCain did in Arizona.

Since the national spotlight had fallen from Brewer, she found a way to damage the state even more seeking her first elected term as Arizona's governor. She succeeded Janet Napolitano, who resigned with a $3-billion deficit to join Barack Obama's camp.

Company after company has left Arizona stating those in other states refuse to do business with an Arizona-based company.

Arizona politics - a thing of beauty. I'm open to work for companies in other states. Call NOW, please. Venice Beach or Redondo Beach would be nice!

Why I love Twitter 21st Century marketing tools Using Twitter as your primary search engine

2010-08-27T13:35:00.005-07:00

I utilize Twitter to discover information I can not find at Google or Dogpile. I have found live feeds to the awards shows I utilize for my other blogs.

Right now I have a fever and a cough. I could do a Google search to tell me what I've got. Big whoop.

Utilizing Twitter search tools, I discovered others were suffering the same symptoms, nationwide, not just in my community. Misery loves company. I love Twitter.

21st Century marketing tools Teachers now graded on results Apply this when selecting marketers

2010-08-26T19:09:00.003-07:00

Unions fight results. Teacher Rudy Padilla, “you need to make sure the teachers you do keep are the best.”

Marketing Sociologist’s 21st Century remedy for high unemployment and civic responsibility Building unemployed self-esteem

2010-08-25T07:17:00.001-07:00

Last week I received a court summons. Fortunately it was to be on the jury rather than a defendant.

It got me thinking. Unemployment numbers are up substantially for first time filers in August. Unemployment is reportedly about 10 percent and you don’t need to be an idiot to realize it is actually double that when you count the people who have given up looking.

Here’s a 21st Century answer for helping those seeking work without risking more tax dollars than what are already “sunk” in unemployment and court juror systems. Instead of going to voter roles for jurors, go to the unemployment list.

Don’t think this cruel. Everyone says networking is the surest way to find work. Being on a jury is networking. It gets job seekers out of the house and helps raise their self esteem. An employer calls for an interview? I’d love to meet. I’m doing my civic duty. Can we work around my jury duty? Doesn’t that sound better than I’m unemployed and doing nothing – what time do you want to meet?

Then let’s go to the jury itself. Maybe you’ll get called for a high profile case like former Illinois Gov. Rod Blagojevich. Think of the people you’ll meet being on that jury! I’m the sort of person that would be always asking, How do you pronounce that name again? Since it would be unemployed people on the jury, it would truly be a jury of his peers. They’d be taking copious notes and paying close attention. Fantastic jurors. They’d realize there’s a lucrative book contract and Oprah time after the trial. No more unemployment!

Jurors should be able to keep their weekly unemployment benefits while drawing juror duty pay. What is that, like $12 per day? More self esteem building.

Ironically, I got my juror summons the day Arizona prison escapee John McCluskey and his first cousin/fiancé were caught in my state. I can only hope. Like the song I want to be a billionaire so F bad says, Hello Oprah!

Diversity you won't see on broadcast television Why?

2010-08-23T14:27:00.001-07:00

Broadcast television largely lily white Shaping opinions of a nation About diversity: race and age Needs to change RIGHT NOW!

2010-08-23T06:51:00.005-07:00

A rerun of The Steve Harvey Show was on the gym television. It got me thinking. When was the last time you saw a person of color on television? Right off the bat, I thought Kunal Nayyar who plays Raj on Big Bang Theory. That was all I could initially come up with.

Cougar Town, Chuck, Two and A Half Men, Modern Family, The Office, Hannah Montana, Wizards of Waverly Place, Jonas L.A., Good Luck Chuck and pretty much every show on television is lily white. The series V has a black person on it, Morris Chestnut. Upcoming Hellcats will have Robbie Jones. Believe Scubs is gone, so that doesn’t count.

People of color make up less than one-fifth of our nation. Hispanic is not a race; it’s a heritage same as I’m Irish; 1997 was the first time it was called an ethnicity by the U.S. Census Bureau. In 1919, Italian was a listed ethnicity in North America. (If you think race and ethnicity are confusing, look what Uganda lists as race and ethnicity; Baganda 17%, Ankole 8%, Basoga 8%, Iteso 8%, Bakiga 7%, Langi 6%, Rwanda 6%, Bagisu 5%, Acholi 4%, Lugbara 4%, Batoro 3%, Bunyoro 3%, Alur 2%, Bagwere 2%, Bakonjo 2%, Jopodhola 2%, Karamojong 2%, Rundi 2%, non-African (European, Asian, Arab) 1%, other 8%.)

People of the Mongolian race are largely unrepresented on television, too. So we’re lacking black people, Native Americans, Indians – except for Raj, Japanese, Chinese, Korean, etc.

I was going to point to the Disney Channel, probably the largest influence on young minds, as especially guilty of this; but truth is, every broadcast station is guilty of overt discrimination.

For more than 50 years television has shaped public tastes and opinions. Look at newscasts. Maybe one or two faces other than Caucasian per newscast; that’s it. What message does this send to our children – even our minority children – only play with white kids? That’s the exact message it sends.

We have a government agency that is suppose to regulate this bigotry, and there’s no other word; the Federal Communications Commission. Look at the photo of the commission at the top; what do you see? Yes, 20 percent non-Caucasian representation.

As Boston Legal said on its Juiced episode, it was the only show featuring a cast over 50. Now the only two shows I can think of starring people over 50 are Ed O’Neill of Modern Family and Betty White of Hot in Cleveland – and that’s a cable, not broadcast, show.

Will the USA’s 21st Century second decade lay the groundwork for many more decades of white supremacy? That’s the road television and the nation are headed down; since television shapes culture!

It is a sin and crime what message broadcast television is sending to the world about our country. We need to change –right now!

That's so First Decade 21st Century nostalgia Creating a new term

2010-08-19T21:27:00.004-07:00

Was sitting in a Starbucks yesterday and the motif was so first decade 21st Century.

It hit me; around 2021 there will be a first decade nostalgia craze. Image people running around looking like Paris Hilton, Hilary Duff, Justin Timberlake and Cameron Diaz. George W. Bush masks like you used to see Nixon masks in the '80s.

Allow me to introduce a term in your vernacular - First Decade.

People remember the 2001 World Series being grounded and delayed. The first economic calamity of that decade in 2002, to be surpassed from the fall of 2007 on. American Idiot, Survivor and Extreme Makeover Home Edition - or the original show.

Outkast - Hey Ya, Pink with a hit every year.

How's this for nostalgia?

Marketing Sociologist helping today's economy Using 21st Century marketing tools to Find a job

2010-08-17T21:37:00.011-07:00

Marketing Sociologist has been visiting jobs clubs as a volunteer (not community service time, please), giving a presentation to job seekers on using 21st Century marketing tools (some inaccurately call it social media) in their job search. Getting great response. Would love to give it to your organization or group. Let me know.

Here's a tip from the presentation. Twitter is one of the greatest marketing tools today. Yes you can find a job via Twitter.

Here's one aspect of using Twitter in your job search (there are so many ways, but one for now). In the middle of Twitter, there is a search tool. Let's say you are looking for a marketing job in Altoona. You type Altoona marketing jobs. Suddenly a list of jobs in your area will appear. Probably jobs that don't show up on traditional sites like Indeed, Careerbuilder, Jobing, Yahoo.

For those not using Twitter, it is so easy to sign up. Put Twitter.com in your URL address. Push the sign up button. Think carefully (and professionally) about your Twitter user name. Mine is PhoenixRichard if you want to tweet me. It is that easy to create a Twitter account.

I will post one more 21st Century job marketing tools in the next few days. If you want more, you must comment, tell your friends, tell the media. Make a big deal out of this. Let's put the nation to work with these tips - hopefully all the unemployed reading this. God bless those searching.

Richard Kelleher, M.B.A., C.M.S.

Messed up thinking and priorities How is media influencing you? More concerned with Mosque than drowning victims?

2010-08-17T14:36:00.005-07:00

Sorry for the lack of graphics on this post. Could not find non-copyrighted version of the proposed drawing of the New York City Mosque.

What are you more concerned with:

- A mosque in New York City

- An ice barge threatening trade lanes in the Atlantic

- Nearly 500 people drowning over 3 days in Pakistan, worse floods since 1929 (bad year economically for USA, too)

- Another 100 people drowned in China

- Thousands who have died in numerous earthquakes worldwide in the past 10 months.

- 3,000 killed in northern Mexico in 2010 because of drug violence.

If you're more concerned with the mosque in New York City than all the lives lost, it is time you turned off television news, Rush Limbaugh, put down the newspaper and got on your knees and prayed.

Doesn't this nation have more to worry about than what the President said about the mosque? It truly is de-evolution when national media is more concerned with a building than lives lost.

Time to buy gold

2010-08-12T07:01:00.002-07:00

I've resisted buying gold. I'm kicking myself for it too. When gold was roughly $600, a Russian told me it was time to buy. Wish I had listened.

Today we have a growing federal deficit, today's unemployment numbers the highest in six months, a national trade deficit, a war in Afghanistan that has ruined both Persia and the USSR and doing the same to the USA. We're now fighting - actually have combat troops - in Pakistan, plus still in Iraq.

It does look like gold is going even higher.

Would love comments from the metal experts. I've heard platinum would be a better investment than gold and charts agree. Your opinion in comments, please.

California governor on how states Can create jobs

2010-08-06T17:22:00.000-07:00