Wednesday, March 30, 2011

Worst public relations ever:
Arizona on verge of losing Fiesta Bowl
Former Intel chief said would
never locate now


One of Arizona's biggest leaders has been fired from the Fiesta Bowl. The Bowl's CEO John Junker was recently fired for alleged misappropriation of Bowl funds. This is a man who influenced politicians at every level throughout the state. He influenced decisions made for every citizen in the state.

Arizona now faces the prospect of losing the annual Bowl Championship Series event that generates $140-million to the state's economy.

Arizona also has the highest state budget deficit per capita of any state in the nation.


Also this week, former Intel CEO Craig Barrett said if Intel was looking to locate in Arizona today as it did decades ago, it would pass due to Arizona's poor quality of education today.


Arizona definitely has a public relations problem. The problem stems from the fact that corporations and public relations firms hire nothing but interns in their early 20s. Here's two examples,
here and here. It is an indication those in charge in Arizona don't value public relations, or 21st Century marketing tools, if they put inexperienced people in crucial rolls.

Thursday, March 24, 2011

60 percent of your Internet message needs to be visual

You Twitter all the time; yet nothing. Maybe you’re missing several key elements in your Twitter marketing mix. Today we look at the visual aspect. You’re doing the hashtags, the @ to people, but want to improve.

If you’re going to utilize both Facebook and Twitter as your primary 21st Century marketing tools palette, you’re going to have to think visual. That means adding photos and videos to your “social media” campaign.

There are many tools to add photos. Facebook just upload. Twitter, there’s Twitpics, Twitpix, Plixi and this could probably go on all day. You get the picture.

Yet the greatest power is video. I recommend EVERYONE have a YouTube account. I’ve been recommending YouTube since 2006. At that time, every major magazine turned down articles I had written about how to use YouTube and what could be found on it. Today YouTube’s all you read about. Those same magazines are turning down QR Code stories now.

Once your videos are uploaded to YouTube, share links. Shorten the links with shortening engines like TinyUrl, Bit.li, etc.

For more information, contact me.

Wednesday, March 23, 2011

Personalities drive your followers
How to get more Twitter followers

Want to get more Twitter (and probably Facebook) followers? I know, what an idiotic question. Of course you do.

Charlie Sheen broke the Guinness Book of records getting 1-million Twitter followers in 20 hours. How long have you been on Twitter and how many followers do you have?

So here’s a simple secret. Start following personalities and see how many people follow you.

Here’s the brilliance of it. You don’t need to write one Tweet. Just follow celebrities. Radio announcers and television newscasters are included in this personality following. Sports and NASCAR personalities too.
Another secret is retweet the celebrity’s messages. Do an @celebrity’sTwitterName – but remember the rule, put at least one character before the @ sign.

Once you follow, an effective way to manage it is lists. See blog on lists. You could do engines like HootSuite or Twitdeck, but I prefer to operate within Twitter. It’s all there – searches, etc., if you know how to use it. You can create a television news list, music celebrity list, sports figures list. Makes it all easier to manage.

If you’d like more information, contact me.

Monday, March 21, 2011

Twitter’s deep and dark secret
A huge Twitter mistake you are probably making

One of the biggest mistake even the wizened Twitter –er makes is starting their post with an @ sign to reach someone. If I’m following you, I’m never going to see that.

More than likely there’s only two groups that will see it. People who ACTUALLY click on your profile (don’t kid yourself, you’re not Justin Bieber – people aren’t actually clicking on your profile); and the person you sent it to when he or she clicks on the @mentions button on Twitter.

So if you want your message to be seen by the greater Twitter population, you put a letter, number or character and a space before you put the @ sign. That simple. If you only want to contact that person without the world seeing it, direct message them. They need to be following you to direct message. If you want to DM them, Tweet with nothing in front @famousperson follow me so I can DM you, please. You can also email them. I know, what is email.

If you’d like more information, contact me.

Thursday, March 17, 2011

Twitter: it’s a numbers game


Some people actually communicate via Twitter. I used to, but the people I interact with seem to have given up on this form of communications.

Seems Twitter has become about numbers, not communications. It’s no longer like texting your friends. It has become I follow 2,000 people and have 1,800 following me.


I tried this tactic for one client. Got lots of followers pitching SEO (Search Engine Optimization) who a year ago were advertising or public relations firms; plus people selling their book or insurance, as followers. Went to the bathroom and had 500 Tweets when I returned. How is someone going to respond to 100 Tweets per minute? There are meetings to go to and other work. You can’t be on Twitter 24/7.


Have been asking questions via Twitter for years. Two years ago people would respond. You would think following 2,000 with nearly the same amount following you, you’d get an answer – zip.


In late 2010, Twitter migrated to what the Internet was in 1994 – purely an electronic billboard. Yes, I blame the advertising and public relations people who discovered Twitter last year. These are the same people who must let you know where they are via Four Square and are now migrating to Quora since it is getting press. Same reason SXSW (used to be South by Southwest) is now a geek fest when it used to be a musical event. The advertising and public relations people, now SEO experts after a year in the field, discovered SXSW this year.


Yet you cannot overlook Twitter in your marketing mix. It sells CDs for Selena Gomez, Mitchel Musso and other Disney stars. It draws television viewers for Hellcats and other shows. It gets noticed by that television news personality you’re trying to get a story from.


For more information, click the “call me” link on this page.

Tuesday, March 15, 2011

Using lists
Getting the most out of Twitter


A major Twitter secret is lists. If you’re not using lists, you’re missing a whole variety of experiences to Twitter.

Lists allow you to follow customers and friends without wading through the chaff of useless messages if you’re following thousands of people.

One of my secrets is to know everything the competition is doing with secured lists. By clicking the lock, the person you’re following cannot see you’re following them. You read their Tweets – they generally don’t know about keeping trade secrets – and know what they’re up to.

One such list I used for a client, I discovered the competition was deploying QR codes as I had developed for that client. When I created a paper.li daily Internet journal for the client, the competition Tweeted asking how to do it, as they had about the QR codes.


Secured lists also keep your prospects and employees private from your competition if they’ve read this post and are following you.


For more information, click the “call me” link on this page.

Monday, March 14, 2011

How social media impacts your SEO Google page ranking

In late January or early February, depending upon who you talk to, Google – the 30 ton gorilla of Internet search engines – changed its algorithms to catch up with social media (21st Century marketing tools) impact on the world.

It was also to fight content farms – the practice of creating multiple websites pointing back to your landing page, or home website.


If you are a company and not actively, and I mean actively, involved with Twitter, Facebook and YouTube, you’re going to lose SEO (Search Engine Optimization, or ranking on Google).


You need to be active on Twitter. Your organization needs to develop Facebook content to get people to like you. More on this in future posts. If you can’t wait for the information, click the call me link on this page.


While almost all public relations and advertising agencies adopted social media divisions in the past year, I’ve been a Marketing Sociologist since 2005, utilizing the latest in 21st Century marketing tools; delivering Internet content since 1984.

Sunday, March 6, 2011

Words of a millionaire: I had it. I lost it.
Now let's make it back.


Ira Lavin was one of Phoenix, Arizona's mid-to-late 20th Century millionaires. He at one time or another had owned most of the radio stations in Central Arizona.

Sitting next to him at a charity affair in the '80s, I said, "Ira, tell me about the time you lost your first million." My non-profit association boss, of one of the nation's largest non-profits, was appalled and yelled at me for asking such a question.

One thing I learned early in life, millionaires love to talk about the first million they lost. As Charlie Sheen has recently noted, "winners." Every millionaire is a winner. They take risks and that's why they lose that first million, only to make it back in spades. Look at Donald Trump's or Ted Turner's history. Risk takers.

Ironically, every person living in a trailer park has the dream of being a millionaire. Their plan includes winning the lottery, going to the bar, watching all the latest television shows.

Yet when you talk to the millionaires, here's what they say: "I Think when I work fourteen hour days, seven days a week, I get lucky," Armand Hammer. "Twelve-hour workdays were anything but uncommon and many stretched to fourteen or more," J. Paul Getty.

I can tell alot about people. Those who have read this blog in the past are not millionaires. My phone is attached to this website. I have not heard from anyone. It is a free call. Winners would click it. Are you a winner or a "troll"?