Wednesday, September 29, 2010

What 21st Century marketing tools can tell you
From Twitter:
Do Kelly Osbourne and Brandi Cyrus
Live next to each other?

At 7 p.m., Sept. 29, 2010, Kelly Osbourne tweeted: There is a rainbow out side my house and it's soooo beautiful!!!!

At the same time, Brandi Cyrus, daughter of Billy Ray and half-sister (non-biological, but it's a long story) to Miley, tweeted: There's currently a double rainbowwww in my backyard!

There's also the possibility they live near Nick Cannon and Mariah Carey:
did anyone else in la see the double rainbow today? Very amazing : )

Derek Hough
There was even a "double rainbow".. Ha ha !! What died it mean , it's so beautiful ;) ha!!!

Potty mouth Tweeter David Cook
Holy hell! There's a double rainbow in LA!

Don't know who she is, but her Twitter picture looks fine, Double Rainbow!!! It's so vivid!!!

Ryan Seacrest and Ellen DeGeneres did not mention it, so it can't be real - or they are not Brandi and Kelly's neighbors.

Monday, September 27, 2010

Did you make $500 per minute today?
Marketing Sociologist did
Defeating the nation’s fourth largest county
Using marketing facts, figures

Today I leveraged the nation’s second largest county for $40,000 in eight minutes. The County Assessor wanted $50,000 per year more for property tax than homes are selling for in my Sonoran desert oasis (today was the first time in known history Los Angeles was hotter).

No one in my neighborhood is fighting this assessment. I’ve been the only one. Marketing Sociologists take action.

The County fielded five tax-paid staff members with reams of information, including a computer data base. They were no match for Marketing Sociologist’s quarter page of facts and data prepared through research.

The County Assessor’s office said there had not been a sale in the area for more than two years and had to go to a home a mile-and-a-half away.

Marketing Sociologist presented five neighboring properties sold in 2009 and three in 2010 – all from the County Assessor’s data base!

That’s the difference between those who are satisfied to just do their jobs and Marketing Sociologists who know in the 21st Century you need to not just be exceptional, but head and shoulders above the competition.

It doesn’t take that much time, either. If I spent a half hour preparing my research for this fight, I’d be surprised. I would say 15 minutes at the top. That’s all it takes: 15 minutes more between winning and being a chump. Don’t you think it’s time you invest those extra 15 minutes in every project you undertake?

Lastly, property tax is $100 per $1,000 assessed, so I save $4,000 per year, or $500 per minute! That’s how you use facts and figures to make your case.

Monday, September 13, 2010

Public Relations Society of America Code of Ethics
one decade old

Do you know any PR practitioners utilizing it?


Public Relations Society of America Member Code of Ethics 2000

  • Professional Values
  • Principles of Conduct
  • Commitment and Compliance

This Code applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual examples of misconduct. More will be added as experience with the Code occurs.

The Public Relations Society of America (PRSA) is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.

The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of America. Each of us sets an example for each other - as well as other professionals - by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct.

Emphasis on enforcement of the Code has been eliminated. But, the PRSA Board of Directors retains the right to bar from membership or expel from the Society any individual who has been or is sanctioned by a government agency or convicted in a court of law of an action that is in violation of this Code.

Ethical practice is the most important obligation of a PRSA member. We view the Member Code of Ethics as a model for other professions, organizations, and professionals.

PRSA Member Statement of Professional Values

This statement presents the core values of PRSA members and, more broadly, of the public relations profession. These values provide the foundation for the Member Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.


We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.


We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.


We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.


We provide objective counsel to those we represent. We are accountable for our actions.


We are faithful to those we represent, while honoring our obligation to serve the public interest.


We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.

PRSA Code Provisions


Core Principle Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.


To maintain the integrity of relationships with the media, government officials, and the public.

To aid informed decision-making.


A member shall:

Preserve the integrity of the process of communication.

Be honest and accurate in all communications.

Act promptly to correct erroneous communications for which the practitioner is responsible.

Preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal, legal, and infrequent.

Examples of Improper Conduct Under this Provision:

A member representing a ski manufacturer gives a pair of expensive racing skis to a sports magazine columnist, to influence the columnist to write favorable articles about the product.

A member entertains a government official beyond legal limits and/or in violation of government reporting requirements.


Core Principle Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.


To promote respect and fair competition among public relations professionals.

To serve the public interest by providing the widest choice of practitioner options.


A member shall:

Follow ethical hiring practices designed to respect free and open competition without deliberately undermining a competitor.

Preserve intellectual property rights in the marketplace.

Examples of Improper Conduct Under This Provision:

A member employed by a "client organization" shares helpful information with a counseling firm that is competing with others for the organization's business.

A member spreads malicious and unfounded rumors about a competitor in order to alienate the competitor's clients and employees in a ploy to recruit people and business.


Core Principle Open communication fosters informed decision making in a democratic society.


To build trust with the public by revealing all information needed for responsible decision making.


A member shall:

Be honest and accurate in all communications.

Act promptly to correct erroneous communications for which the member is responsible.

Investigate the truthfulness and accuracy of information released on behalf of those represented.

Reveal the sponsors for causes and interests represented.

Disclose financial interest (such as stock ownership) in a client's organization.

Avoid deceptive practices.

Examples of Improper Conduct Under this Provision:

Front groups: A member implements "grass roots" campaigns or letter-writing campaigns to legislators on behalf of undisclosed interest groups.

Lying by omission: A practitioner for a corporation knowingly fails to release financial information, giving a misleading impression of the corporation's performance.

A member discovers inaccurate information disseminated via a website or media kit and does not correct the information.

A member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in "grass roots" campaigns.


Core Principle Client trust requires appropriate protection of confidential and private information.


To protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information.


A member shall: Safeguard the confidences and privacy rights of present, former, and prospective clients and employees.

Protect privileged, confidential, or insider information gained from a client or organization.

Immediately advise an appropriate authority if a member discovers that confidential information is being divulged by an employee of a client company or organization.

Examples of Improper Conduct Under This Provision:

A member changes jobs, takes confidential information, and uses that information in the new position to the detriment of the former employer.

A member intentionally leaks proprietary information to the detriment of some other party.


Core Principle Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics.


To earn trust and mutual respect with clients or employers.

To build trust with the public by avoiding or ending situations that put one's personal or professional interests in conflict with society's interests.


A member shall:

Act in the best interests of the client or employer, even subordinating the member's personal interests.

Avoid actions and circumstances that may appear to compromise good business judgment or create a conflict between personal and professional interests.

Disclose promptly any existing or potential conflict of interest to affected clients or organizations.

Encourage clients and customers to determine if a conflict exists after notifying all affected parties.

Examples of Improper Conduct Under This Provision:

The member fails to disclose that he or she has a strong financial interest in a client's chief competitor.

The member represents a "competitor company" or a "conflicting interest" without informing a prospective client.


Core Principle Public relations professionals work constantly to strengthen the public's trust in the profession.


To build respect and credibility with the public for the profession of public relations.

To improve, adapt and expand professional practices.


A member shall: Acknowledge that there is an obligation to protect and enhance the profession.

Keep informed and educated about practices in the profession to ensure ethical conduct.

Actively pursue personal professional development.

Decline representation of clients or organizations that urge or require actions contrary to this Code.

Accurately define what public relations activities can accomplish.

Counsel subordinates in proper ethical decision making.

Require that subordinates adhere to the ethical requirements of the Code.

Report ethical violations, whether committed by PRSA members or not, to the appropriate authority.

Examples of Improper Conduct Under This Provision:

A PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary.

A member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership.

Saturday, September 4, 2010

Marketing Sociologist calls on the nation to join in a national day of prayer for jobs
Sunday, Sept. 26, 2010

Economists won’t admit it, but our nation is in a 21st Century depression. We have been since November of 2007.

I’m calling on religious leaders and citizens of the USA to start a movement. A national day of prayer for jobs, Sunday, Sept. 26, 2010.

Pass it on. Let’s look beyond the government to solve our problems. Let’s take it into our own hands by putting them together and praying to your God.

Hopefully religious leaders will join in and deliver sermons on your holy day about jobs. Christians can start with St. Joseph the worker.

Praying hands from

Chicago man launches Hillary for president
Shot heard around the world?
Palin vs. Clinton 2012?

Why mainstream media is dead
Cancer survivor Robert Schimmel
Killed in car wreck near his Arizona home
Local media missed it for a week

Robert Schimmel called Arizona his home for more than a decade. Aug. 26, 2010 he was involved in an auto accident. A week later, Sept. 3, 2010, Schimmel succumbed to his injuries.

On Aug. 29, I Tweeted,
anyone have an update on Robert Schimmel? No one responded.

Here was a comedic voice for his generation. He survived cancer and heart disease and was ignored in his death. Shame on you, world. Shame on mainstream media. Here's the Arizona Republic Sept. 4 version of the story,
Schimmel was a passenger Thursday in a car driven by his 19-year-old daughter Aliyah. This newspaper, which is as big a disgrace to Arizona as a governor who says heads are lost in the desert, can't even get the story accurate. We in Arizona have come to expect this of this pitiful excuse for a newspaper - the largest in the state, too.

This from Schimmel's (intern-infested) hometown newspaper. It didn't cover the story until he died; and then screwed it up royally. Television media still reads its news from the Republic, so none have covered Schimmel's dilemma for the past week. No radio spoke about it. You wonder why mainstream media is dead - here's why!

R.I.P. Mr. Schimmel and thank you for the smiles your brought to millions.
Addendum - Turns out the mistake was on the part of the Associated Press and the hometown paper was too lazy to check its facts or run an original story. They ran with the AP inaccuracies. There's one word for that -

2nd addendum - this blog was posted at 1:30 p.m. At 3:30 p.m., Republic changed its story to a local writer, Derek Quizon - an INTERN! Here's from his story, again inaccurate, The accident occurred on the 101 freeway in Scottsdale last Thursday, according to DPS spokesman Bart Graves.

Friday, September 3, 2010

Arizona governor suffers
Depends senior moment
During debate

After watching the video of the Sept. 1, 2010 Arizona governor debate, it is apparent temporary Governor Jan Brewer did not stumble. She was having a senior moment. Most over 55 have experienced it. Where the bowels unexpectedly empty. For all those who appear in the future on Phoenix' PBS station, I recommend you ask what chair the temporary governor sat in and avoid it. Let's hope she was wearing Depends.

Jonas Brothers and Hanson
Both in Phoenix Sept. 14, 2010
That's a jam I'd like to see