Tuesday, August 31, 2010

Review of President Barack Obama's
August 31, 2010 speech

True a year ago, true today.

Sunday, August 29, 2010

Google Voice
Mainstream media only year
Behind Marketing Sociologist
Media should discover QR codes in 2012

Check this wonderful story by ABC News. Realize Marketing Sociologist has been blogging about Google Voice for the past year. Have been using Yahoo IM to webcam with others for about four years. Haven't heard from you about boosting your profits. Why?

Friday, August 27, 2010

Worst public relations ever:
Arizona pulls scab on immigration issue
Governor pays $100,000 to publicize issue

Full disclosure - I reside - for the time being - in Arizona. Have since dirt was invented.

Just as the dust was settling on Arizona's bad public image building, with its governor initially ignoring public sentiment - public relations is listening to your audience, not just shoveling soot on them - she decided she needed the public spotlight again to beat her Democratic challenger in November.

Today Gov. Jan Brewer ignited the national flames again by condemning a U.S. State Department report to the United Nations. Once again, like many times in the past few months, she has been one of the top stories on Yahoo news for all the wrong reasons.

This governor, whose highest academic credentials include a high school diploma, has done every wrong thing in the public relations playbook. Now she's paying a local public relations firm $100,000 to pull the scab off the immigration bill issue that has already cost the state millions in lost tourism dollars. Just as national attention was focusing on Senator John McCain's election to his fifth term (He turns 74 on Sunday) as well as Vice President Dan Quayle's son being elected to U.S. Congress with no political experience and barely a year's residence in the state - following in John McCain's footsteps. This is exactly what McCain did in Arizona.

Since the national spotlight had fallen from Brewer, she found a way to damage the state even more seeking her first elected term as Arizona's governor. She succeeded Janet Napolitano, who resigned with a $3-billion deficit to join Barack Obama's camp.

Company after company has left Arizona stating those in other states refuse to do business with an Arizona-based company.

Arizona politics - a thing of beauty. I'm open to work for companies in other states. Call NOW, please. Venice Beach or Redondo Beach would be nice!

Why I love Twitter
21st Century marketing tools
Using Twitter as your primary search engine

I utilize Twitter to discover information I can not find at Google or Dogpile. I have found live feeds to the awards shows I utilize for my other blogs.

Right now I have a fever and a cough. I could do a Google search to tell me what I've got. Big whoop.

Utilizing Twitter search tools, I discovered others were suffering the same symptoms, nationwide, not just in my community. Misery loves company. I love Twitter.

Thursday, August 26, 2010

21st Century marketing tools
Teachers now graded on results
Apply this when selecting marketers

Unions fight results. Teacher Rudy Padilla, “you need to make sure the teachers you do keep are the best.”

Wednesday, August 25, 2010

Marketing Sociologist’s 21st Century remedy for high unemployment and civic responsibility
Building unemployed self-esteem

Last week I received a court summons. Fortunately it was to be on the jury rather than a defendant.

It got me thinking. Unemployment numbers are up substantially for first time filers in August. Unemployment is reportedly about 10 percent and you don’t need to be an idiot to realize it is actually double that when you count the people who have given up looking.

Here’s a 21st Century answer for helping those seeking work without risking more tax dollars than what are already “sunk” in unemployment and court juror systems. Instead of going to voter roles for jurors, go to the unemployment list.

Don’t think this cruel. Everyone says networking is the surest way to find work. Being on a jury is networking. It gets job seekers out of the house and helps raise their self esteem. An employer calls for an interview? I’d love to meet. I’m doing my civic duty. Can we work around my jury duty? Doesn’t that sound better than I’m unemployed and doing nothing – what time do you want to meet?

Then let’s go to the jury itself. Maybe you’ll get called for a high profile case like former Illinois Gov. Rod Blagojevich. Think of the people you’ll meet being on that jury! I’m the sort of person that would be always asking, How do you pronounce that name again? Since it would be unemployed people on the jury, it would truly be a jury of his peers. They’d be taking copious notes and paying close attention. Fantastic jurors. They’d realize there’s a lucrative book contract and Oprah time after the trial. No more unemployment!

Jurors should be able to keep their weekly unemployment benefits while drawing juror duty pay. What is that, like $12 per day? More self esteem building.

Ironically, I got my juror summons the day Arizona prison escapee John McCluskey and his first cousin/fiancé were caught in my state. I can only hope. Like the song I want to be a billionaire so F bad says, Hello Oprah!

Monday, August 23, 2010

Diversity you won't see on broadcast television

Broadcast television largely lily white
Shaping opinions of a nation
About diversity: race and age
Needs to change RIGHT NOW!

A rerun of The Steve Harvey Show was on the gym television. It got me thinking. When was the last time you saw a person of color on television? Right off the bat, I thought Kunal Nayyar who plays Raj on Big Bang Theory. That was all I could initially come up with.

Cougar Town, Chuck, Two and A Half Men, Modern Family, The Office, Hannah Montana, Wizards of Waverly Place, Jonas L.A., Good Luck Chuck and pretty much every show on television is lily white. The series V has a black person on it, Morris Chestnut. Upcoming Hellcats will have Robbie Jones. Believe Scubs is gone, so that doesn’t count.

People of color make up less than one-fifth of our nation. Hispanic is not a race; it’s a heritage same as I’m Irish; 1997 was the first time it was called an ethnicity by the U.S. Census Bureau. In 1919, Italian was a listed ethnicity in North America. (If you think race and ethnicity are confusing, look what Uganda lists as race and ethnicity; Baganda 17%, Ankole 8%, Basoga 8%, Iteso 8%, Bakiga 7%, Langi 6%, Rwanda 6%, Bagisu 5%, Acholi 4%, Lugbara 4%, Batoro 3%, Bunyoro 3%, Alur 2%, Bagwere 2%, Bakonjo 2%, Jopodhola 2%, Karamojong 2%, Rundi 2%, non-African (European, Asian, Arab) 1%, other 8%.)

People of the Mongolian race are largely unrepresented on television, too. So we’re lacking black people, Native Americans, Indians – except for Raj, Japanese, Chinese, Korean, etc.

I was going to point to the Disney Channel, probably the largest influence on young minds, as especially guilty of this; but truth is, every broadcast station is guilty of overt discrimination.

For more than 50 years television has shaped public tastes and opinions. Look at newscasts. Maybe one or two faces other than Caucasian per newscast; that’s it. What message does this send to our children – even our minority children – only play with white kids? That’s the exact message it sends.

We have a government agency that is suppose to regulate this bigotry, and there’s no other word; the Federal Communications Commission. Look at the photo of the commission at the top; what do you see? Yes, 20 percent non-Caucasian representation.

As Boston Legal said on its Juiced episode, it was the only show featuring a cast over 50. Now the only two shows I can think of starring people over 50 are Ed O’Neill of Modern Family and Betty White of Hot in Cleveland – and that’s a cable, not broadcast, show.

Will the USA’s 21st Century second decade lay the groundwork for many more decades of white supremacy? That’s the road television and the nation are headed down; since television shapes culture!

It is a sin and crime what message broadcast television is sending to the world about our country. We need to change –right now!

Thursday, August 19, 2010

That's so First Decade
21st Century nostalgia
Creating a new term

Was sitting in a Starbucks yesterday and the motif was so first decade 21st Century.

It hit me; around 2021 there will be a first decade nostalgia craze. Image people running around looking like Paris Hilton, Hilary Duff, Justin Timberlake and Cameron Diaz. George W. Bush masks like you used to see Nixon masks in the '80s.

Allow me to introduce a term in your vernacular - First Decade.

People remember the 2001 World Series being grounded and delayed. The first economic calamity of that decade in 2002, to be surpassed from the fall of 2007 on.
American Idiot, Survivor and Extreme Makeover Home Edition - or the original show.

Outkast - Hey Ya, Pink with a hit every year.

How's this for nostalgia?

Tuesday, August 17, 2010

Marketing Sociologist helping today's economy
Using 21st Century marketing tools to
Find a job

Marketing Sociologist has been visiting jobs clubs as a volunteer (not community service time, please), giving a presentation to job seekers on using 21st Century marketing tools (some inaccurately call it social media) in their job search. Getting great response. Would love to give it to your organization or group. Let me know.

Here's a tip from the presentation. Twitter is one of the greatest marketing tools today. Yes you can find a job via Twitter.

Here's one aspect of using Twitter in your job search (there are so many ways, but one for now). In the middle of Twitter, there is a search tool. Let's say you are looking for a marketing job in Altoona. You type
Altoona marketing jobs. Suddenly a list of jobs in your area will appear. Probably jobs that don't show up on traditional sites like Indeed, Careerbuilder, Jobing, Yahoo.

For those not using Twitter, it is so easy to sign up. Put Twitter.com in your URL address. Push the sign up button. Think carefully (and professionally) about your Twitter user name. Mine is PhoenixRichard if you want to tweet me. It is that easy to create a Twitter account.

I will post one more 21st Century job marketing tools in the next few days. If you want more, you must comment, tell your friends, tell the media. Make a big deal out of this. Let's put the nation to work with these tips - hopefully
all the unemployed reading this. God bless those searching.

Richard Kelleher, M.B.A., C.M.S.

Messed up thinking and priorities
How is media influencing you?
More concerned with Mosque than drowning victims?

Sorry for the lack of graphics on this post. Could not find non-copyrighted version of the proposed drawing of the New York City Mosque.

What are you more concerned with:

- A mosque in New York City

- An ice barge threatening trade lanes in the Atlantic

- Nearly 500 people drowning over 3 days in Pakistan, worse floods since 1929 (bad year economically for USA, too)

- Another 100 people drowned in China

- Thousands who have died in numerous earthquakes worldwide in the past 10 months.

- 3,000 killed in northern Mexico in 2010 because of drug violence.

If you're more concerned with the mosque in New York City than all the lives lost, it is time you turned off television news, Rush Limbaugh, put down the newspaper and got on your knees and prayed.

Doesn't this nation have more to worry about than what the President said about the mosque? It truly is de-evolution when national media is more concerned with a building than lives lost.

Thursday, August 12, 2010

Time to buy gold

I've resisted buying gold. I'm kicking myself for it too. When gold was roughly $600, a Russian told me it was time to buy. Wish I had listened.

Today we have a growing federal deficit, today's unemployment numbers the highest in six months, a national trade deficit, a war in Afghanistan that has ruined both Persia and the USSR and doing the same to the USA. We're now fighting - actually have combat troops - in Pakistan, plus still in Iraq.

It does look like gold is going even higher.

Would love comments from the metal experts. I've heard platinum would be a better investment than gold and charts agree. Your opinion in comments, please.

Friday, August 6, 2010

California governor on how states
Can create jobs

Phoenix ranks as nation's 7th worst city

Phoenix, Ariz. was ranked the seventh worst city in the USA to live by Wallet Pop. A second Arizona city, Yuma, was mentioned in competition for the #1 ranked El Centro, Calif. ...close behind is Yuma, Ariz., with 27.2% unemployment

7. Phoenix, Arizona
Population: 1,512,986

If Arizona's tough immigration laws get through the cours, Phoenix is going to be a much more difficult place for immigrants (or really anyone of Latino origin) to live in. The law would allow police officers to ask people for proof of their legal status when stopping them for another violation. Charges of racial profiling and discrimination can quickly turn a city into one of the worst places to live and its already sparking huge protests and impacting Arizona’s already fragile economy.

Beyond the controversial immigration measure, Arizona's housing market still remains a mess. According to RealtyTrak’s latest report, Phoenix and its surrounding area remains among the top 10 worst metro markets when it comes to foreclosures. However, in May, foreclosure activity in the city was down 9% from May 2009, offering a tiny sliver of hope.

Phoenix also ranks poorly among metro areas in per capita income growth. Between 2007 and 2008, the city's income growth shrank 1.4%, the nation's worst one-year loss. And let's not forget about being able to breathe in Phoenix. For year-round particle pollution from freeways, power plants and other sources, Phoenix is the worst city in the country.