Tuesday, July 27, 2010

Arizona's tarnished image
Arizonans gather to neuter Justin Bieber

Warning. Must have a sense of humor to proceed.

Arizona: One public relations mistake after another
Accident victims switched
Arizona again most popular story on 'net

Arizona's proclivity for making national news has raised its head again. If it isn't an immigration bill, it is a hospital mixing up accident victim identities. Then blaming the family instead of taking responsibility.

St. Joseph Hospital in Phoenix, owned or managed by Catholic Healthcare (no such word) West (CHW), has a gender bias in its public relations program. No male has worked in the department for two decades. The way this case has been handled shows what happens to a company or business that ignores diversity.

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Instead of apologizing, the head of the hospital, Suzanne Pfister, blamed the mix-up on the family. What sort of voodoo public relations is this? Did this CEO not consult with her public relations or marketing staff? Did she disregard them and their importance to the organization? Did she view the PR staff so incompetent she did not reach out for advice? Was the staff's advice to blame it on the next-of-kin? I doubt it.

Here's how PR should have been handled. Apologize. All medical costs for all involved absorbed by CHW. Shake up in the hospital. A new, competent CEO, much like BP just did. A pledge to diversify the company's marketing department. Giving the two families a million dollars each. As Donald Trump says, it's not personal, it's business.

Addendum: Even worse:
PHOENIX (AP) ― A hospital spokeswoman says officials were working off the information provided by families in the case of two young woman misidentified in a fatal Arizona car accident. A spokeswoman for St. Joseph’s Hospital and Medical Center in Phoenix said Monday that the surviving patient was …

Tuesday, July 20, 2010

Is your marketing or communications program
Living up to Associated Press principles?

For more than a century and a half, men and women of The Associated Press have had the privilege of bringing truth to the world. They have gone to great lengths, overcome great obstacles – and, too often, made great and horrific sacrifices – to ensure that the news was reported quickly, accurately and honestly. Our efforts have been rewarded with trust: More people in more places get their news from the AP than from any other source.

In the 21st century, that news is transmitted in more ways than ever before – in print, on the air and on the Web, with words, images, graphics, sounds and video. But always and in all media, we insist on the highest standards of integrity and ethical behavior when we gather and deliver the news.

That means we abhor inaccuracies, carelessness, bias or distortions. It means we will not knowingly introduce false information into material intended for publication or broadcast; nor will we alter photo or image content. Quotations must be accurate, and precise.

It means we always strive to identify all the sources of our information, shielding them with anonymity only when they insist upon it and when they provide vital information – not opinion or speculation; when there is no other way to obtain that information; and when we know the source is knowledgeable and reliable.

It means we don't plagiarize.

It means we avoid behavior or activities that create a conflict of interest and compromise our ability to report the news fairly and accurately, uninfluenced by any person or action.

It means we don't misidentify or misrepresent ourselves to get a story. When we seek an interview, we identify ourselves as AP journalists.

It means we don’t pay newsmakers for interviews, to take their photographs or to film or record them.

It means we must be fair. Whenever we portray someone in a negative light, we must make a real effort to obtain a response from that person. When mistakes are made, they must be corrected – fully, quickly and ungrudgingly.

And ultimately, it means it is the responsibility of every one of us to ensure that these standards are upheld. Any time a question is raised about any aspect of our work, it should be taken seriously.

Tuesday, July 13, 2010

How NOT to market you're the 2011 site of
MLB All Star Game

Arizona tourism officials did a wonderful job letting the world know Phoenix will be the site of the 2011 Major League Baseball All Stars game in July, 2011. During Wednesday's 2010 game in Orange County, Calif., I did not see one ad or promotion of the game in Phoenix. No resorts touting what they have to offer for next year's game.

Not saying it di
dn't happen. It was a LONG game. Who knows, maybe I was in the bathroom when any discussion of Arizona having the game next year happened.

It's really lame marketing on the part of Arizona's tourism industry not to be advertising all over this event. People are making their plans now.

It would not surprise me if MLB pulled the game from Arizona sometime between Christmas and Easter. Arizona leaders - if there are any left - have not done much to keep the game in Arizona amidst the immigration bill furor. For the CNN report on this, click here (would not embed).

Showing an interest by advertising during this year's game would have helped. It would demonstrate the business community is behind the game in Arizona; but I didn't see this during the game.

Tourist spending in Arizona dropped 10 percent in 2009. Could not find current figures (more lame marketing - and the 2009 figures were just released TODAY!). Tourism was down about the same percentage for 2009.

Presumably it was the Los Angeles office of tourism that placed several ads around the game with Randy Newman singing, I Love L.A. Hopefully those weren't from Arizona tourism marketers. Wouldn't put it past them.

As a sidelight - it is the top half of the 9th inning and looks like National League will win. It hasn't happened since 1996. There's an adage the economy does better when the National League wins. Admit it, you were better off financially in '96 and '97 than you are today, correct?

Sunday, July 11, 2010

Feeling like Chicken Little
6.2 magnitude earthquake strikes Chile

From Reuiters:
A 6.2 magnitude earthquake struck Chile's mine rich north on Sunday, the U.S. Geological Survey reported, but Chilean officials said there were no reports of any damage or injuries.

Wednesday, July 7, 2010

"Magnitude-5.4 quake strikes Southern California"
Hate to be a 'told you so'

What more can I say? I've been posting about the increase in earthquakes around the California Mexico border all this year. No one listens.

Thursday, July 1, 2010

With all the earthquakes I'm starting a new town
Oceanside, Arizona

Arizona Attorney General Terry Goddard
Running for governor
Continues to ignore crime in the state over
Shannon's Law violation

While white collar crime, drugs and illegal immigrants have flourished in Arizona for the eight years Terry Goddard has been attorney general, Goddard again overlooks another felony crime violation. He has refused to respond to this blog's request to know if he will prosecute political candidate Pamela Gorman for violation of Arizona's Shannon's Law.