Sunday, April 25, 2010

Worst public relations in years
American Petroleum Institute
spends millions advertising
Hides during Gulf Coast disaster

This is the most egregious public relations in years. The American Petroleum Institute spends millions on television advertising, but not a dime to help the families of 11 people killed in the Gulf Coast or the clean-up efforts.

Could not discover its advertising or public relations firm. Would love to know.

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Wednesday, April 21, 2010

Evidently Associated Press staff didn't get the email


Evidently an Associated Press staffer didn't get the memo it is now email, not e-mail.
Bristol Palin says e-mail hack led to scary calls AP –

Saturday, April 17, 2010

When will marketers join 21st Century?
Coachella streams
Nada for Gibson blues jazz fest
AZ Country Thunder



When will marketers join the 21st Century? While Coachella's music weekend streams on both MySpace and Facebook, Arizona's Country Thunder and Glendale Gibson blues and jazz festival have each missed the mark.

Right now I'm watching Deer Trick perform at Coachella, roughly 200 miles from my Sonoran desert home. This is live. Coachella is on Facebook and MySpace.

At the same time Country Thunder is less than 50 miles away while the Glendale blues festival is about 15. Can't pick either one up online.

These events build industry and tourism for areas. State economic developers should facilitate live streams if no one else will.

On March 16, I chided shopping malls for 20th Century thinking. Let me today add government economic developers, tourist marketers and anyone who missed getting events like this streaming. Why do you think Grammys and Kid's Choice awards have been on TV for years?

As Miley Cyrus says, wake up America!
Live streaming is so easy a child can do it - and they are. Why aren't you, oh wise and brilliant marketer?

Thursday, April 15, 2010

Kiss your A** goodbye
"Icelandic volcano eruption intensifies"
Soon will disrupt Internet, phone & television
Wasn't that in 2012?

Three earthquakes this month (April, 2010) around 7.0; now this:

REYKJAVIK (Reuters) – A volcanic eruption in Iceland, which has thrown up a 6-km (3.7 mile) high plume of ash and disrupted air traffic across northern Europe, has grown more intense, an expert said on Thursday.

The eruption under the Eyjafjallajokull glacier continued to spew large amounts of ash and smoke into the air and showed no signs of abating after 40 hours of activity, said Pall Einarsson, a geophysicist at the University of Iceland.

"The seismographs are showing that since this morning the intensity of the eruption seems to be growing," he said.

Hot fumes had melted up to a third of the glacial ice covering the crater, causing a nearby river to burst its banks, and frequent explosions on the floor of the crater sounded like bombs going off, he said.

The floods were abating,

Wednesday, April 14, 2010

Don't believe in miracles?
Then explain this


Don't believe in miracles, then explain this one. Whenever I get gas, I trip the odometer back to zero to tell how many miles per gallon I'm getting.

Went to a mall this evening for rapid WiFi. When I parked, my car had about 56 miles on it and 3/4 tank of gas.

When I came out, the odometer was at 3.6 miles and I had a full tank of gas. The only set of keys for the car were in my pocket. No one has another set.

Explain this one to me.

Also, I have been decimated by the bad economy like everyone else. Since the first of April everything has changed. I was given a government grant for classes. I got a scholarship to learn advanced Web design. A new client delivered $$$$ to my pockets. Explain this please if you don't believe in miracles.

Tuesday, April 13, 2010

Florida Democrat wins U.S. House seat
So much for those dismissing
Democratic mid-term victories

Every since Massachusetts Senator Scott Brown won, political pundits have said it is an indication of public sentiment and preview of the 2010 elections.

Surprise! Ted Deutch, a Democrat, won a three way election with two conservative candidates, to replace Robert Wexler, who resigned to take a high paying gig in private industry. Who says working for the government doesn't pay.

So now will the pundits say it is an affirmation of President Barack Obama's health care plan or will we be dogged with the sugar-coated racism the right in the U.S.A. has practiced for about a year?

Another major earthquake
Striking China's western Qinghai province
3rd major quake this month
Deja vu 2012 all over again

April 4, 2010, a 7.2 earthquake hit near Mexicali, Mexico. April 6, a 7.7 earthquake hit the Banyak Islands near Sumtra. Today, a 6.9 earthquake hit China's western Qinghai providence.

How many lives were lost? Haiti got the benefit of U.S.A. fund raisers, while countries like Mexico, Chile and China get little in the way of U.S.A. aid. Why? What makes Haiti so special?

Monday, April 12, 2010

As Marketing $ociologist predicted
Afghan war destroying USA
As it did USSR

For several years I have pontificated fighting in Afghanistan is having the same effect on the USA it had on the USSR during the 1980s. It was the small country of Poland that led to end of the USSR.

Wonder how it will happen in the USA? Today Associated Press reported,
OKLAHOMA CITY – Frustrated by recent political setbacks, tea party leaders and some conservative members of the Oklahoma Legislature say they would like to create a new volunteer militia to help defend against what they believe are improper federal infringements on state sovereignty.

Why corporate communications needs to
Be practiced throughout company
ELOPMENT ASSOCIATE help wanted ad

Saw this ad for help wanted

ELOPMENT ASSOCIATE - Corporate and Foundation Rela

Scottsdale Cultural Council


So did they need someone to raise funds for the foundation or help employees get married in the middle of the night?

Sunday, April 11, 2010

20 years old Internet advertising
Garners half of 60 years old television
Still using 20th Century publicity thinking?

As reported in post below, Internet advertising revenue for 2008 was $23-billion dollars. Where was most of that spent? Search engine advertising!

PriceWaterhouseCoopers reports Search (engine advertising) has remained the leading format since 2004, and has had strong sequential growth over this period. Search is followed by Display Banners and Classifieds/Directories in percentage share of Internet advertising.

Internet Advertising revenues continue to far outpace the growth of Cable Television and Broadcast Television during each of their first 14 years.

According to Television Bureau of Advertising, television revenue for 2007 totaled $46.5-billion, about double what the Internet did. When you look at it, that is phenomenal growth for the Internet; comparing something 20 years old to a media 60 years old.

The PWC report stated, Online advertising continues to remain concentrated with the ten leading ad-selling companies, which accounted for 72 percent of total revenues in the fourth quarter of 2008, up slightly from the 69 percent reported for the fourth quarter of 2007. PWC never mentioned who those
ten leading ad-selling companies were (Google, Yahoo?).

More from the report:
* Search revenues accounted for 46 percent of 2008 Q4 revenues, up from the 42 percent reported for the same period in 2007. Search revenues totaled $2.8 billion in the fourth quarter of 2008, up 13 percent from the fourth quarter of 2007, when Search revenues totaled $2.5 billion.

* Display-related advertising accounted for $2.0 billion or 33 percent of total revenues during the fourth quarter of 2008, down nearly 4.3 percent from the $2.1 billion (35 percent of total) reported in the fourth quarter of 2007. Display-related advertising includes Display Banner Ads (21% of 2008 Q4 revenues or $1.3 billion), Rich Media (7% or $434 million), Digital Video (3% or $207 million), and Sponsorship (1% or $87 million).

* Classifieds revenues totaled $769 million or 13 percent of 2008 fourth-quarter revenues, down 8 percent from the $832 million (14 percent of total) reported in the fourth quarter of 2007.

* Lead Generation revenues accounted for 7 percent of the 2008 fourth-quarter revenues or $433 million, up 4 percent from the $416 million (7 percent) reported in the fourth quarter of 2007.

In case you missed it
"Online ad revenue up 2.6 pct in
4Q to $6.3 bln"

The Associated Press reported last week (to find the full report from the press release Associated Press used to write this story, click here):

NEW YORK – Online advertising revenue grew by 2.6 percent in the fourth quarter, the first year-over-year increase in more than 12 months as companies became more comfortable with spending on marketing, according to report issued Wednesday.

The Interactive Advertising Bureau and PricewaterhouseCoopers LLP said fourth-quarter ad revenue rose to a record $6.3 billion. It was up by 13.8 percent from the third quarter.

Retailers were the biggest spenders, capturing 20 percent of revenue. They were followed by telecom companies, with 16 percent, and financial services firms at 12 percent.

For the year, online ad revenue fell by 3.4 percent to $22.7 billion, as the drag from the first three quarters of the year more than offset an upbeat fourth quarter.

Revenue from search ads took up nearly half of online ad revenue in 2009 while display ads comprised 35 percent. The fastest growth came in ads that appeared alongside online video, whose revenue increased 38 percent to $1 billion.

The Internet now attracts 17 percent of overall ad revenue that includes those from TV, radio, newspapers, consumer magazines. That's up from 8 percent in 2005, the report said.

Monday, April 5, 2010

Secret to Apple iPad profits
Upsells
Not 300,000 sold

Okay, so Apple's iPad sold 300,000 units its first day, netting Apple about $180-million if my calculations of 300,000 times $600 is correct.

The secret of Apple's iPad is in the upsell, though. In its first day, there were 1-million iPad apps downloaded. Let's figure that at $1 per app. Not bad for upsell. Also not reported were all the iTunes downloaded. Probably a few more million dollars. A quarter of a million books sold to the iPad. At $10 per book, you do the math.


The iPad appears to be an add-on, or upsell, dynamo.

Chelsea Staub Twitter
Breaks Marketing $ociologist record

ItsChelseaStaub I broke the news story about the earthquake in AZ! http://bit.ly/aojzLo

That Twitter from Disney star Chelsea Staub set visit records for this blog. It followed a posting about the Easter earthquake in Baja, Mexico.

Sunday, April 4, 2010

Easter Earthquake shakes up
Sonoran desert
Disney star Chelsea Staub
Breaks national news story
via Twitter

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Never thought Disney star Chelsea Staub would be the first to break a national news story, but here it is, before any news outlet got it, on Twitter,
ItsChelseaStaub We just felt the earthquake in ARIZONA!

A 7.2 quake hit Mexicali, Mexico around 3:40 p.m. Easter Sunday. Reportedly another earthquake, not aftershock, rocked California's Imperial Valley around 5 p.m., at 5.1.

For more than a year now, Marketing $ociologist has been warning about earthquakes. Check this March 26 post, or another from March 27; also Sept. 29. Is the movie 2012 accurate? Looking more and more like it after Haiti, Chile and now California, Sonoran desert.

More words of wisdom from Ms. Staub as she boarded her plane in Phoenix,
ItsChelseaStaub The Southwest terminal is playing Carole King's "I Feel The Earth Move" while I wait to board my flight back to Califonia. Poor taste?

video

Thursday, April 1, 2010

Good journalists check stories

Just posted about Disney developing iPad apps. Interesting tidbit from Associated Press, Apple Inc. Chief Executive Steve Jobs is the largest individual shareholder of Disney Co., with a 7.1 percent stake worth nearly $5 billion, and is on its board of directors.

This is marketing
”Disney announces iPad applications”


(Reuters) – Walt Disney Co on Thursday said it will offer applications from all of its businesses on Apple Inc's new iPad electronic tablet, offering popular TV shows, video games and interactive books.

Disney unveiled its applications two days before the iPad goes on sale. It said one new application will extend its ABC.com's full episode player onto the iPad, enabling iPad users to watch ad-supported episodes from 20 popular ABC series through a wi-fi connection.

The application will also allow iPad users to purchase downloads of episodes via the iTunes store.