Sunday, February 28, 2010

"coff cough hack hack
I'll be around for a second term"
President Barack Obama


Associated Press:
WASHINGTON – President Barack Obama hasn't kicked the smoking habit, takes anti-inflammatory medication to relieve chronic tendinitis in his left knee and should eat better to lower his cholesterol, his team of doctors concluded Sunday after the 48-year-old's first medical checkup as commander in chief.

Wednesday, February 24, 2010

2-24-2010 Apple 10 billionth
iTunes download
1-1-2009 1-billion iTune downloads

One of the things that got me blogging was the 1-billionth iTune download on 1-1-2009. Today, Apple announced its 10th billion download. Has your business grown this much in a year? Check the track record of SOL Communications. They had fantastic result utilizing Marketing $ociologist. What's holding you back from incredible profits?

Saturday, February 20, 2010

This makes sense
"Research finds brain link for words,
music ability"
May explain journalism degree, newspaper
experience and 9 guitars

From Associated Press:

SAN DIEGO - Words and music, such natural partners that it seems obvious they go together. Now science is confirming that those abilities are linked in the brain, a finding that might even lead to better stroke treatments.

Studies have found overlap in the brain's processing of language and instrumental music, and new research suggests that intensive musical therapy may help improve speech in stroke patients, researchers said Saturday at the annual meeting of the American Association for the Advancement of Science.

They may also discover music builds mathematics skills - 3rd, 5th blues progressions!

Thursday, February 11, 2010

It's about time
"Google to build ultra-fast
broadband networks"

From Associated Press:

WASHINGTON – Google Inc. plans to build a handful of experimental, ultra-fast broadband networks around the country to connect consumers to the Internet and ensure that tomorrow's systems can keep up with online video and other advanced applications that the search company will want to deliver.

The Google project, announced Wednesday, is also intended to provide a platform for outside developers to create and try out all sorts of cutting-edge applications that will require far more bandwidth than today's networks offer.

More bad reporting
"Couple killed after being rear-ended on
Arizona freeway"
Never, ever use "rear-ended"

The bastion of terrible journalism, Arizona Republic, ran with this headline,
Couple killed after being rear-ended on Arizona freeway

Monday, February 8, 2010

Beware the lame marketer
Using 20th Century measuring tools
Measuring radio and television audience

Mondays are my night for television – Chuck, Two and a Half Men, Big Bang Theory. Doesn’t mean I watch these shows on television. I gave up on television about two years ago when I calculated there are about 8 minutes of advertising for each half-hour show; time better spent on the treadmill than watching commercials.

This led me to a quandary. For years television shows set their advertising rate by the number of viewers a show has. How does a television show measure its viewers when we’re watching at non-tracked Web sites like Ch131.com?

How do corporations measure their advertising effectiveness and how do broadcast companies set their rates when they REALLY have no idea how many people are watching the show? Catch Hannah Montana and Jonas Brothers on YouTube. How do advertisers calculated a show that may have broadcast two years ago and I’m just catching it on YouTube?

It also shows advertisers –like the United States Census Bureau which spent $2.5-million on Super Bowl advertising yesterday – are totally out of touch with 21st Century marketing tools. The Census Bureau is squandering your tax dollars with 20th Century thinking.

I’m as guilty as everyone else on this. I still look at Billboard measurement to see which artists are topping the charts. I also realize charts don’t tell the story they did 20 years ago – during the 20th Century – when charts measured and counted sales. Right now I’m enjoying Miley Cyrus on AOL radio. How do radio stations count me as a listener? How do stations count those who moved from one city to the next and still listen to their favorite DJs online?

Public relations practitioners today tout ROI – a bastardized concept of a formula I developed in 1985 to count media audience, circulation and what the ad equivalent would be for the space or minutes garnered. Even a quarter of a century ago this was a flimsy method, but better than nothing. There’s a word for those using ROI in the Internet age – lame.

Just last week the Phoenix Business Journal published a report from one of those lame practitioners; touting Facebook as #4 news source on the Internet. The Phoenix Business Journal ran with the story – as they always do – without checking its source. Turns out for more than six months Facebook has been #2 on Alexa and other 21st Century marketing tools measurement devices.

Today there are more tools for accurately measuring who is getting your message than ever before in history. Watch out for the lame practitioner still offering 20th Century tools, like ROI. Demand more for your $$$.

Sunday, February 7, 2010

Best part of 2010 Super Bowl
Wonder how long NFL
Will leave these videos up
These guys have been at it
45 years

This from Twitter: thelucywalsh my cousin Zack is drumming SuperBowl halftime right now!!! Go buddyyyyyyyyy

Personally, I think the show should have ended with, "I saw ya." An inside for ALL Who fans.




Yahoo news places
California mudslides in Louisiana

Evacuees return to LA-area homes swamped with mud

If you look at the Yahoo headlines, it is not L.A., but LA – the abbreviation for Louisiana.

Saturday, February 6, 2010

Beware the great salesman
The guy who sold me four guitars
Two amps
Bob Turner Bizarre Guitar
Makes Super Bowl