Monday, November 30, 2009

Marketing $ociologist Twitter strategies
Make ABC News story

The final year of the 21st Century’s first decade, Marketing $ociologist has been calling Twitter the greatest marketing tool ever.

You can target your customers, measure sales hourly; know how to EXACTLY reach your customers, all with 21st Century marketing tools.

I used to say you should rifle your target marketing, not shotgun it. Thanks to Internet tools available, I have said rifle marketing is the same as shot gunning. These tools are so terrific and special, you can now laser beam your intended audience.

An example is T. Harv Eker, author of Secrets of the Millionaire Mind. I will be attending his seminar in the desert this weekend (hope there is no sweat lodge involved). He promises a free book for the admission fee. This is the 21st Century and with 21st Century marketing tools, I expect my book to be personally inscribed with my name and his signature. No, that’s not expecting TOO much in the 21st Century. That’s what excellence is and why you’re losing money. You haven’t talked to Marketing $ociologist about any of this. You’re stuck in your 20th Century press release mindset – I hope not for your organization’s sake.

I have advised coffee shops and dry cleaners, now a realtor, how to use Twitter with an announcement like this, between 2 and 4 Dec. 1, 2009, (be specific for legal reasons), get 40 percent off your order. Motivate your Twitter audience. Don’t patronize them with 10 percent. That’s like getting a kiss when you’re expecting to spend the next week without seeing daylight.

I have consulted groups providing job search techniques to ex-felons. A key is to post your resume to Wordpress, Use the pages, or book, style layout to hide pages from those surfing the ‘net that you don’t want seeing resume. Yet when you go into an interview, or on the phone and someone asks for your resume, you can give them the URL rather than saying I’ll mail, email or fax it to you. They can reference it right as you speak to them, not losing any of your sales pitch momentum.

For more ideas for creating success, click on the phone icon and call. Another 21st Century tool – no cost to you.

One month to the 21st Century's
Second decade

For those who live in the now, we're one month from the start of the 21st Century's SECOND DECADE. Please leave your comments. As I've said, some baby boomers may live to see the end of the second decade. In a couple years, the largest baby boom in history (2007) starts school, too. Is your company targeting either for profits?

End of the decade discount

From now until the end of the decade, take $50 off each hour of consulting. Contact via Google Voice icon.

Sunday, November 29, 2009

Oh, really?
Reuters reports, Online shopping hits
Record for black Friday
Sales up 11% compared to 0.5 for retail

SAN FRANCISCO (Reuters) – Holiday shopping online hit a record for Black Friday, several days before the retail industry-coined Cyber Monday gets underway, as more consumers said they used the web to seek deals.

Analytics firm comScore said Sunday that U.S. online spending on Black Friday was the strongest it has ever been, up 11 percent over the prior year, with $595 million spent online.

Sales at retail stores rose 0.5 percent to $10.66 billion on that day, the official kick-off to holiday shopping, according to ShopperTrak.

iPhone pulls a Miley Cyrus
4G pushed back like The Last Song movie

Life imitates art. Apple was scheduled to release a 4G phone around two weeks from now. Hopefully they still do. Insider rumor has told me they got to thinking about how Miley Cyrus decided to push her movie The Last Song back from January to the day after April Fools. Apple thought that was a great idea and felt they should do the same. So from the holidays to spring, 2010. Who knows. If I were Apple or ATT, I wouldn't be tipping my hand either.

Saturday, November 28, 2009

What Michaele and Tareq Salahi taught us
You can do anything
Go anywhere
With a hot woman on your arm

James Bond knew it. Derek Jeter knows it. For Alex Rodriquez, it's a fact of life, Colin Farrell perfected it. You can get places a single guy, even one who looks like Zac Efron, can't with a beautiful woman on your arm.

Don't think Tareq Salahi a lucky guy. Trust me, the money came before he got the hot wife on his arm. You've always wondered why guys are obsessed with making money? That woman wouldn't be there if he worked for McDonald's.

20th Century=black Friday
First decade 21st Century=cyber Monday
Safe at home reading Twitters

For all those 20th Century folks; get your black Friday shopping completed yesterday? Went out and spent $$$$ on gas, fought crowds risking Swine Flu as if you were in Mecca?

Wait until you see the deals you could have had if you waited for
cyber Monday. Sitting here listening to Christmas songs on AOL Radio (a tradition started in the '90s), car is gassed up and parked in the carport, caught Swine Flu from eating bacon, so I'm safe at home shopping cyber Monday; reading my tweets.

Now, enjoy one of the best Christmas songs ever.

Thursday, November 26, 2009

I love the Internet again and again

Heard last week 170-million in the U.S.A. caught their television online. I did.

This morning I'm watching the Macy's Thanksgiving parade off an Albany, N.Y. television station. No comments, just the parade as if you were there.

The other night I watched the
American Music Awards an hour before they came on my television. I caught Two and a Half Men and The Big Bang Theory at CH131.

Feel sorry for all those companies still advertising on television thinking it is the 20th Century and people are watching their shows over broadcast with the five minutes of advertising every 10 minutes.

Got to go. The crowd is going crazy for Buzz Lightyear. As for online media, to infinity and beyond - and your wireless phone (cell phone).

P.S. - Found the feeds doing a Twitter search.

My type of people
Couple slips though security to crash state dinner

Done this all my life. Gotten to know rock stars galore. So easy to do. Never thought of the White House.

From the Associated Press, WASHINGTON – Michaele and Tareq Salahi didn't look out of place at Tuesday's White House state dinner. They were all smiles as they rubbed shoulders with Vice President Joe Biden, White House chief of staff Rahm Emanuel, Washington Mayor Adrian Fenty and CBS News anchor Katie Couric.

No one suspected the Salahis were a couple of brazen party crashers — and wannabe reality TV stars.

Monday, November 23, 2009

Being more effective with Twitter marketing

When you have a MESSAGE you want the whole world to see on Twitter, don't begin the tweet with something like this, @PhoenixRichard. That message would only go to me. Start with a word or three and then do the @ Twitter member's name. That way it is visible to the whole Twitterverse.

There's millions and millions there. I found out last night tracking the American Music Awards. If you want to increase your awareness, make sure you're putting Twitter near the top of your marketing strategies.

Sunday, November 22, 2009

Four out of four on AMA
Revlon up 800% in seven months
Taylor Swift CMA & AMA predictions
Why you need Marketing $ociologist
Losing $?

Are you using the services of Marketing $ociologist? No? What do you have against profit and predicting the future?

Let's look at the score. In Spring, 2009 predicted Revlon at $2 would rise - 800% in seven months. Did you do that well on your stocks?

On Nov. 11, 12 hours before the CMA awards were announced, gave Taylor Swift top award. Nov. 21, one day before AMA awards, when EVERY musical pundit was bestowing top award on Michael Jackson, Marketing $ociologist predicted Taylor Swift - four out of four on AMA awards

You know your executive team is not achieving these results. Why aren't you contacting Marketing $ociologist - free call? Afraid of profits?

Internet is so wonderful
Goodbye 20th Century television, print media

The Internet is so wonderful. Right now I'm watching the American Music Awards from New York City as I sit in the Arizona desert, one hour before I'll see what's going on. At the same time, I'm watching Night at the Museum 2: Battle of the Smithsonian.

Wishing I could watch the Christmas tree lighting at The Grove, LA at the same time. Yet following that via Twitter.

I love 21st Century media. Too bad so few public relations practitioners have caught on. They still think SEO is the way to build customers. SEO is as yesterday as typewriter repairmen.

As I write a blog, I've switched. I'm watching AMA on local TV station, also from NYC on Internet feed. Handling phone calls from San Diego, Chicago, tweets and emails.

I love the wireless age. I'm using wireless broadband for computer, Google Voice to place long distance calls. I could be covering it all with an iPhone! Welcome to the 21st Century!

46 years ago today
End of Camelot U.S.A.
John F. Kennedy assassinated

Friday, November 20, 2009

Tween Music scoops both TMZ & Perez Hilton
Miley Cyrus tour bus crash

People bash 21st Century media, saying it is inaccurate, but today I've gained a new respect for it.

Tween Marketing posted its Miley Cyrus tour bus crash story two minutes before either TMZ or Perez Hilton. This would have counted in old days, but the truth is, we all learned of the accident first via traditional news, or searching Miley Cyrus on Twitter. My first notice was a blog search, not Web, via Google. Yet the original source for most of us was a television station in Richmond, Va.

The new found respect is it took me a half-hour verifying sources. I'm sure TMZ was doing the same thing and probably Perez Hilton. While people say you can't trust new media, we all spent the time to check our facts like any good journalist.

That's more than you can say about today's traditional journalism. As Kent State public relations professor Bill Sledzik points out on his blog, journalists now run any survey story without checking facts. I just saw an Arizona Republic story promoting a dog groomer that was strictly free advertising.

Yet those who grew up in the golden age of journalism refuse to accept media has changed delivery form. It is now Twitter, Facebook, TMZ and Yahoo news, not the New York Times.

Headline: Newspaper ad sales fall again
Yawn, break out those press releases
Too early for 21st Century marketing

As newspaper blare this headline again today,
Newspaper ad sales fall again

Seasoned public relations practitioners on Twitter are actually answering this question,

How do you send press releases?

Here's the Busines Journal story, Advertising revenue has declined year-over-year for 13 straight quarters killing some newspapers and wiping out thousands of jobs at publications across the country. The most glaring example in the Phoenix area is the East Valley Tribune, which will close at the end of the year after more than 100 years in business.

One of my recent questions on LinkedIn had seasoned PR practitioners saying it was "too early" for Facebook and Twitter, even though more people visit Facebook daily than Yahoo. Imagine how they feel about iPhone Apps?

Monday, November 16, 2009

Company seeking crates of Scotch whiskey
frozen in Antarctic ice
Strippers in Vegas
Marketing genius

Some people are catching on to creating Internet buzz using marketing tactics that aren't so 21st Century, but are creative, thus creating a 21st Century buzz.

Tonight I read about McKinlay & Co. going after a vat of whiskey buried in Antarctic 100 years ago. Hey, who doesn't like a story about 100 year old whiskey? Great public relations gamut. Better than sending out a press release. This was creative.

The other was the strippers in a glass booth rolling along Las Vegas' strip. Even my daughter saw and blogged about it. Trying to get hold of Larry Beard, marketing director at Las Vegas' Deja Vu Showgirls. Larry, if you're reading this, click on the call button. In my book, you're a frickin' marketing genius. Especially that you ended using the truck, ensuring even more world-wide news coverage. Want to do a story on you.

Hiring social media practitioners
Corporations still don’t “get” 21st Century marketing

As we end the first decade of the 21st Century, recent help wanted ads beckon for social media, search engine marketing (SEM), search engine optimization (SEO), Interactive or Web account experts. About a decade too late.

Companies don’t understand 21st Century marketing. Instead of looking for a Marketing $ociologist who embodies all these traits, plus understanding and building on 20th Century tools, organizations take a stab in the dark, like looking for a needle in the hay. After six months of hiring the new media expert, the company realizes the person and position they hired is not increasing revenue for the organization. It’s not the person’s fault, it is the organization. They don’t understand 21st Century marketing.

As William James said, Any new theory is first attacked as absurd, then it is admitted to be true but obviously insignificant. Finally, it is seen to be so important that its adversaries claim that they, themselves, have discovered it.

Marketing $ociologist is here to advise you on what sort of skills a 21st Century marketer needs and what your organization should be searching for – and how to make the position successful. Contact us now.

Google once more proves it is a marketer’s dream
New 21st Century measuring tools

Google rolled out – or I just discovered – new marketing tools for 21st Century Marketing $ociologists.

There are Metrics and Dimensions. Under Metrics, you have

Site usage





Under Dimensions, there’s


Traffic sources




A happy day for 21 st Century marketers. Measuring is key and Google is helping Marketing $ociologists. You can now refine time of day, where people found you and all sorts of other tools to define how and where you deliver messages. Sorry to all those public relations fools stuck in 20th Century thinking asking “where do I send my press release” on LinkedIn. It’s another century and new tools for greater profits.

If your marketing agency isn’t offering you these measurement tools, we do!

Even Obama realizes how these new tools will change the world; from Associated Press, BEIJING – President Barack Obama pointedly nudged China on Monday to stop censoring Internet access, offering an animated defense of the tool that helped him win the White House and suggesting Beijing need not fear a little criticism.