Headline: Newspaper ad sales fall again Yawn, break out those press releases Too early for 21st Century marketing

As newspaper blare this headline again today,
Newspaper ad sales fall again

Seasoned public relations practitioners on Twitter are actually answering this question,

How do you send press releases?

Here's the Busines Journal story, Advertising revenue has declined year-over-year for 13 straight quarters killing some newspapers and wiping out thousands of jobs at publications across the country. The most glaring example in the Phoenix area is the East Valley Tribune, which will close at the end of the year after more than 100 years in business.

One of my recent questions on LinkedIn had seasoned PR practitioners saying it was "too early" for Facebook and Twitter, even though more people visit Facebook daily than Yahoo. Imagine how they feel about iPhone Apps?