The Associated Press reported today something Marketing $ociologists have know for nearly a decade, NEW YORK - The decline in U.S. newspaper circulation is accelerating as the industry struggles with defections to the Internet and tumbling ad revenue.
Figures released Monday by the Audit Bureau of Circulations show that average daily circulation dropped 10.6 percent in the April-September period from the same six-month span in 2008. That was greater than the 7.1 percent decline in the October 2008-March 2009 period and the 4.6 percent drop in the April-September period of 2008.
Next thing you’ll read is more people watch television over sites like Hulu and Channel 131 than via broadcast. I did watch a broadcast station for nearly 10 minutes last week – sat through about six minutes of commercials. Any wonder people have turned to the Internet? Sort of like if I hear Miley Cyrus’ Party in the U.S.A. one more time, I’ll scream. There’s a point of too much exposure.
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