Saturday, September 26, 2009

India's fastest growing retailer
Utilizing Marketing Sociologist thinking
For profit and success
Harvard Business Review article


Sept. 15, 2009 Navi Radjou wrote in Harvard Business Review that India’s fastest growing retailer is utilizing the same skills Marketing Sociologist Richard C. Kelleher, M.B.A. has been advocating for business in the United States.

These principles are looking at history, cycles theory advocated by Edward Dewey and utilizing 21st Century marketing and advanced management skills for creating profit.

Radjou wrote, I see two lessons that Western corporate leaders can learn from Future Group.:"Whole brain" marketing and communication techniques that combine both art (gut feeling, sociology, and even mythology) and science (analytics, business processes) are key for shaping new markets and keeping employees engaged.

If India’s fastest growing retailer is utilizing Marketing Sociologist skills – and they’re working – why isn’t your organization? Click the call button on this site or email MediaRelationsExpert@yahoo.com.


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