Why would CBS send a press release on YouTube?
Because it brings them money
AFTER ONE MONTH, CBS CONTENT AMONG MOST VIEWED VIDEOS ON YOUTUBE
Nearly 30 Million Views Since Partnership Began Oct. 18
Television Ratings for "Late Show with David Letterman" and "The Late Late Show with Craig Ferguson" up 5% and 7%, respectively
NEW YORK, NY and SAN BRUNO, Calif. — One month after launching the CBS Brand Channel on YouTube, CBS’s daily feed of news, sports and entertainment clips have become some of the most widely viewed content on the site.
CBS has uploaded more than 300 clips that have a total of 29.2 million views on YouTube, averaging 857,000 views per day, since the service launched on October 18. CBS has three of the top 25 most viewed videos this month (Nov.1–17), including clips from CBS’s Tuesday night hit drama “NCIS,” “Late Show with David Letterman,” “The Late Late Show with Craig Ferguson” and “The Early Show.” The CBS Brand Channel is also one of the most subscribed channels of all time with more than 20,000 users subscribing to CBS programming on YouTube since the channel launch last month.