Sunday, June 28, 2009

Look out below
Falling gold prices
Predicted first by Marketing Sociologist

One week ago, Marketing Sociologist predicted gold prices would fall steeply in the near future. Check this report about oil from AP. These are some of the things a Marketing Sociologist studies to help clients make profits.

By ALEX KENNEDY, Associated Press Writer
“Oil prices drifted below $69 a barrel Monday in Asia as traders look to macroeconomic indicators this week for signs of improvement in the U.S. economy.

“Benchmark crude for August delivery slipped 40 cents to $68.76 a barrel by midday Singapore time in electronic trading on the New York Mercantile Exchange. On Friday, it fell $1.07 to settle at $69.16.

“Oil prices yo-yoed near $70 a barrel last week as investors mulled mixed signals on whether the U.S. economy, the world's largest, is poised to climb out of its worst recession in decades.”

Question is, why aren’t you utilizing Marketing Sociologist?,

Thursday, June 25, 2009

Social media secrets for making money, wealth, success

Sharing of information is what the Internet is about. Imagine 50-year olds standing around the gym. Talking about women or grandkids? How about Techonorati, Alexa and pinging?

So here’s some secrets you probably know, but if someone makes money from this technique, it is my obligation to share.

First, on Twitter, when you want to know what’s going on and getting two sides of a conversation, go to the SEARCH on the right, not find people, and place @person’stwittername, i.e., @mileycyrus, @jessicasimpson. This will provide both sides of the conversation if you go to the person’s Twitter site. You cannot access messages. Yet there are sites that post every Twitter. Do a search.

Just as this was being written, Twitter seems to have eliminated search and most popular topics. Hopefully Twitter is just updating and will bring back the search and most popular conversations missing at this moment.

Here’s another tip. You Google, Yahoo or Lycos – my favorite is Dogpile. The only way I’ve discovered to search blogs is Haven’t discovered Yahoo or other search engines that offer blog exclusive search like Google. As stated in the first paragraph, this is a sharing facility. If someone knows, please post a comment.

Lastly, you may use RSS feeds, yet you should also be utilizing Google alerts. You can have them delivered to your email daily, weekly or as-it-happens.

News you can’t get elsewhere
Flight 447 pilot’s body recovered

While the world is abuzz about one woman’s death, Farrah Fawcett, there were more than 200 people who died 26 days ago, lest you forget. Not minimizing Fawcett’s loss; but what if your family member had been on flight 447 from Brazil to France? Seems the media have forgotten.

There are five days to recover the plane’s black box. Things are looking slim in that regard, but there are always miracles.

This from Associated Press: PARIS (AP) — Search crews in the mid-Atlantic have retrieved the bodies of the chief pilot of Flight 447 and a flight attendant, Air France said Thursday.

The two are among 50 bodies pulled out of the ocean in the international search for remains of the 228 victims and wreckage of the May 31 crash.

Air France, in a statement on its website (ironic this is an Associated Press story and AP stylebook says it is – Web site – so much for informed reporters using the stylebook), said the pilot and male flight attendant have been identified but did not release their names. A pilots' union named the flight captain as Frenchman Marc Dubois.

Wednesday, June 24, 2009

What is Marketing Sociology?

One of my favorite books is Bill Cantor’s Experts in Action. Cantor assembled a group of public relations experts and had them write about the practice of public relations. The book came out in 1984.

Recently on, Vic Morales lamented about public relations, “After 10 years in the profession, your family and friends still don’t understand what you do.”

In Experts in Action, Merton Fiur, president, Center for Public Communications, states one of the problems for public relations is there’s no standardization. It is true.

Marketing is founded on the 4-Ps –





Journalism has a formula for a newspaper story, besides the inverted pyramid






Public relations has a formula, too. Yet ask 10 public relations practitioners what it is, and 9.5 out of 10 will not know.





Ask 10 public relations practitioners a strategy and you’re going to get 8.7 different answers because most come out of different fields. Last year’s real estate agent went into public relations when the economy went south. Watch any beauty pageant and 9 out of 10 are going into “communications,” in other words, public relations. At one point public relations professionals said PR should report to the top person in an organization. Can you see former Miss USA Shanna Moakler reporting to Steve Jobs of Apple or Doug Parker of US Airways? Uh-huh!

Fiur states, “Combining the respective techniques of marketing and public relations will improve the effectiveness of both.” That’s what a Marketing Sociologist is. Someone who has a journalism degree, writing for newspapers like The Denver Post when it was the largest paper in the Rocky Mountains (think it still is). A journalist for music trade publication Billboard. Add to that working in the corporate marketing department for a branch of AT&T when it was the world’s largest company. An MBA with marketing and computer information emphasis. That is a Marketing Sociologist.

Someone who can look at your organization and pinpoint where to realize greater revenue streams.

If you want to know what the RACE formula is, contact Marketing Sociologist at

Tuesday, June 23, 2009

Poor reporting: Welcome to 21st Century journalism
Whatever happened to Air France flight 447?

In case you were wondering – or even remember – May 31 when more than 200 people lost their lives on Air France flight 447 from Brazil to France, there are eight days left the plane’s black box will function.

In the U.S. there appears to be a blackout on flight 447 news. Blame it on poor journalism and apathy to learning their craft on the part of U.S. journalists.

Thankfully the Associated Press still exists. If AP should die, we won’t have ANY news. Not while news media are remiss on investigative reporting and prefer to run press releases with news staff bylines. Newspapers aren’t the only one guilty. Why do you think ad revenues for all mainstream media has fallen 20 to 40 percent in one year? Like Michael Jackson would say, don’t blame the Internet, look in the mirror.

As for flight 447, here’s AP’s report:

BY ANGELA CHARLTON, Associated Press Writer Tue Jun 23

The two recorders, key to helping determine what happened to the plane that plunged into the ocean May 31, will only continue to emit signals for another eight days or so.

French vessels in the search area have picked up noises regularly, but subsequent investigation has revealed no link to the black boxes, French military spokesman Christophe Prazuck told Associated Press Television News.

"The black boxes have not been found. The black boxes have not been located. We're still looking for the black boxes," Prazuck said in English.

The Airbus A330 plane came down in the Atlantic after running into thunderstorms en route from Rio de Janeiro to Paris. All 228 people aboard were killed. The cause of the crash remains unclear.

The French air accident investigation agency, BEA, said in a statement Tuesday that "no signals transmitted by the flight recorders' locator beacons have been validated up to now."

Searchers from Brazil, France, the United States and other countries are methodically scanning the Atlantic for signs of the plane.

Eleven of 50 bodies recovered from the flight have been identified. The international police agency Interpol said Tuesday they are eight Brazilians, one with joint Brazilian-German citizenship, one Brazilian-Swiss and a British national.

Interpol said its specialists are working alongside Brazilian forensic examiners and that the DNA and other material from the bodies is being collated and compared to other data in a central Interpol database.

Dental records, fingerprints and DNA samples were used to identify the bodies. Investigators are reviewing all remains, debris and baggage at a base set up in Recife, Brazil.


Associated Press writer Bradley Brooks in Rio de Janeiro contributed to this report.

Economic news again FANTASTIC
Is your business booming?

Feb. 23, 2009 this site announced the economy had bottomed out. The job of a Marketing Sociologist is to spot trends in society, economy and history and project the future. Pretty accurate, again, on the part of Marketing Sociologist. Here’s today’s good news headline and story, “Home resales in U.S. rise 2.4% in May.” Bloomberg News reports “Home resales in the U.S. rose in May for a second month as record foreclosures caused prices to drop.”

Earlier this month, this site reported housing starts jumped 17 percent in May. With all this good news, is your business doing as well as it should? Probably not. I haven’t heard from you to increase your profits.

Monday, June 22, 2009

Go swim in your toilet
Why people in Phoenix no longer use public pools – even at resorts

Last summer the cities around Phoenix closed many public pools due to cryptosporidium, or crypto, in the water. Here’s how Wikipedia describes it: “It is spread through the fecal-oral route, often through contaminated water; the main symptom is self-limiting diarrhea in people with intact immune systems. In immunocompromised individuals, such as AIDS patients, the symptoms are particularly severe and often fatal. Cryptosporidium is the organism most commonly isolated in HIV positive patients presenting with diarrhea.”

Just when you think it’s safe to go back in the water, it is happening again this year. “'Fecal incident' shuts down pool” the Arizona Republic headline screamed June 22, 2009. “In an incident reminiscent of last year's crypto outbreak, Phoenix officials on Monday shut down the Sunnyslope swimming pool due to fecal contamination.

“No other pools were closed.

“Pool users received phone calls and voice messages on Sunday saying that a "fecal incident" had occurred over the weekend.”

In 2005, Phoenix (city) residents woke up to a caution not to drink city water because it had “turbidity.” A fancy term for “fecal incident” in the city’s water supply. The scientist issuing the alert was fired.

When it is 20 degrees below in your community, and you want to move here, do you really want to put up with all the crap?