Thursday, May 7, 2009

Radio team roosts in Arizona Coyote’s den until NHL squabble settled

You want an example of there is no creativity left in the media anymore?


On May 5, 2009, the Phoenix Coyotes filed for bankruptcy, a move that could leave the City of Glendale and local business Jobing.com in billions of dollars of debt on the arena if the team leaves – an option available under bankruptcy clauses.


If you look at the City of Glendale’s Web site, some of the worst public relations in the world. No mention of the Coyotes dilemma, but it does tell me where I can get an H1N1 (Swine) flu shot or how to go green.


So here’s the illustration of why there is no creativity in media anymore. Where is the radio team sitting in the stadium until the issue is settled?


Phoenix is in the top 15 of U.S. radio markets. There are at least half-a-dozen sports networks; more than 30 radio stations throughout the area. Yet not a one of them has come up with the idea of settling into the arena until everything is resolved.


People wonder why newspapers, radio and television are dying – here’s Exhibit A. There was even a movie about something like this, believe it was “FM.” A “Quantum Leap” episode was similar.


This is not an original idea on my part. It just shows how lame mainstream media has become. Not one station can come up with this idea of generating tons of publicity at the national level – not one Arizona PR whiz has come up with this idea. Buggy whip makers!

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